Professional Summary
Experienced product designer, HCI researcher. Proficient in conducting user research to identify and solve everyday problems using emerging technologies like AR/VR. Skilled in driving innovation for startups
Education
Master: Kharazmi University Tehran, Iran, 2016 (Information Technology Management ( Electronic Business))
BA: Islamic Azad University North Tehran Branch Tehran, Iran, 2014 (Computer Engineering(Software) )
PhD: University of Cincinnati 2028 (Information Technology)
Research and Practice Interests
Human Computer Interaction, Mixed Reality, Game Design, Interaction, and Experience Design, Research Through Design, Electronic Commerce
Positions and Work Experience
2011 -2016 Founder & Managing Director, Online Shop Group & e-Commerce Service Provider, Simorq Cloud Solutions LTD, Tehran, Iran
2016 -2023 UX Researcher/Product Designer & Managing Director , Startup Studio & Product Design Agency , Humind Lab, Tehran, Iran
Publications
Peer Reviewed Publications
Amir Reza Asadi (2021. ) Human-Paper Interaction in the Digital Era: Directions for Human-Information Interaction Design.EAI Endorsed Transactions on Creative Technologies , , 8 (29 ) , More Information
Amir Reza Asadi (2020. ) A SmartWatch-based Serious Game for Organizational Learning.International Serious Games Symposium , IEEE, , More Information
Amir Reza Asadi, Reza Hemadi (2018. ) Augmented Reality Game Creator for On-site Job Training. 2nd National and 1st International Digital Games Research Conference: Trends, Technologies, and Applications (DGRC), IEEE, , More Information
Amir Reza Asadi, Reza Hemadi (2018. ) Understanding Virtual Currencies in Video Games: A Review. 2018 2nd National and 1st International Digital Games Research Conference: Trends, Technologies, and Applications (DGRC), IEEE, , More Information
AMIR REZA ASADI (2021. ) Cognitive Ledger Project: Towards Building Personal Digital Twins Through Cognitive Blockchain.2021 2nd International Informatics and Software Engineering Conference (IISEC), IEEE, , More Information
Amir Reza Asadi, Reza Hemadi (2018. ) Design of an AR/VR platform for e-Commerce .ICTD National Conference, ,
Amir Reza Asadi;Reza Hemadi (2018. ) Design and implementation of a chatbot for e-commerce .Information Communication Technology and Doing Business, ,
AMIR REZA ASADI (2021. ) The Future of Ownership: A Disruptive Scenario .International Journal of Business and Management Invention (IJBMI, ,
Amir Reza Asadi, Reza Hemadi (2019. ) Using Physical Object Detection as User Interface in Video Games .International Conference on Technology and Innovation in Science, Engineering and Technology, ,
Amir Reza Asadi (2023. ) LLMs in Design Thinking: Autoethnographic Insights and Design Implications. More Information
Building Conversational Information Sources as Human-Centered Digital Persona Twins for Probation Officer Training (2026. ) Designing for Complex Information Needs: A Case Study in Special Education Health Services and Future Information Retrieval Systems .Proceedings of the 2026 Conference on Human Information Interaction and Retrieval, , More Information
Published Books
Content Marketing (2018. ) Iran , Citeh (Co-Author)
Additional Publications
Presentations
Symposium
Amir Reza Asadi, Mostafa Rezaei (2020. ) Future Portal: The Collaborative Encyclopedia of the Future .Ilam, Iran. Conference.
Event Organized
Augmented Reality Experience PrototypingAugmented Reality Experience Prototyping Workshop 2021 Tehran ACM Chapter Level:Local
IdeaSpace VRIdeaSpace VR Workshop 2021 Tehran ACM Chapter Level:Local
Service
ACM SIGCHI Peer Review/Referee Type:Editorial Service Level:International
Contact Information
a.asadi@liv.com