Amir Asadi

PhD Candidate in IT focusing on on socio-technical AI systems, Persona Intelligence, and digital twins.  My research explores how large language models can simulate and reason about human behavior to support user research, system design, and decision-making. I also work with emerging technologies such as AI, AR, and VR to build human-centered, impactful systems.

Master: Kharazmi University Tehran, Iran, 2016 (Information Technology Management ( Electronic Business))

BA: Islamic Azad University North Tehran Branch Tehran, Iran, 2014 (Computer Engineering(Software) )

PhD: University of Cincinnati 2028 (Information Technology)

• Persona Simulation
• Sociotechnical AI
• Human Centered AI & Human Computer Interaction
• Digital Twin
• Serious Games

2011 -2016 Founder & Managing Director, Online Shop Group & e-Commerce Service Provider, Simorq Cloud Solutions LTD, Tehran, Iran

2016 -2023 UX Researcher/Product Designer & Managing Director , Startup Studio & Product Design Agency , Humind Lab, Tehran, Iran

Peer Reviewed Publications

Amir Reza Asadi (2021. ) Human-Paper Interaction in the Digital Era: Directions for Human-Information Interaction Design.EAI Endorsed Transactions on Creative Technologies , , 8 (29 ) , More Information

Amir Reza Asadi (2020. ) A SmartWatch-based Serious Game for Organizational Learning.International Serious Games Symposium , IEEE, , More Information

Amir Reza Asadi, Reza Hemadi (2018. ) Augmented Reality Game Creator for On-site Job Training. 2nd National and 1st International Digital Games Research Conference: Trends, Technologies, and Applications (DGRC), IEEE, , More Information

Amir Reza Asadi, Reza Hemadi (2018. ) Understanding Virtual Currencies in Video Games: A Review. 2018 2nd National and 1st International Digital Games Research Conference: Trends, Technologies, and Applications (DGRC), IEEE, , More Information

AMIR REZA ASADI (2021. ) Cognitive Ledger Project: Towards Building Personal Digital Twins Through Cognitive Blockchain.2021 2nd International Informatics and Software Engineering Conference (IISEC), IEEE, , More Information

Amir Reza Asadi, Reza Hemadi (2018. ) Design of an AR/VR platform for e-Commerce .ICTD National Conference, ,

Amir Reza Asadi;Reza Hemadi (2018. ) Design and implementation of a chatbot for e-commerce .Information Communication Technology and Doing Business, ,

AMIR REZA ASADI (2021. ) The Future of Ownership: A Disruptive Scenario .International Journal of Business and Management Invention (IJBMI, ,

Amir Reza Asadi, Reza Hemadi (2019. ) Using Physical Object Detection as User Interface in Video Games .International Conference on Technology and Innovation in Science, Engineering and Technology, ,

Amir Reza Asadi (2023. ) LLMs in Design Thinking: Autoethnographic Insights and Design Implications. More Information

Building Conversational Information Sources as Human-Centered Digital Persona Twins for Probation Officer Training (2026. ) Designing for Complex Information Needs: A Case Study in Special Education Health Services and Future Information Retrieval Systems .Proceedings of the 2026 Conference on Human Information Interaction and Retrieval, , More Information

Published Books

Content Marketing (2018. ) Iran , Citeh (Co-Author)

Symposium

Amir Reza Asadi, Mostafa Rezaei (2020. ) Future Portal: The Collaborative Encyclopedia of the Future .Ilam, Iran. Conference.

Event Organized

Augmented Reality Experience Prototyping Workshop 2021 Tehran ACM Chapter Level:Local

IdeaSpace VR Workshop 2021 Tehran ACM Chapter Level:Local

ACM SIGCHI Peer Review/Referee Type:Editorial Service Level:International

a.asadi@liv.com