Professional Summary
Drew Boyd is the executive director of the Master of Science in Marketing Program and associate professor of Marketing and Innovation at the University of Cincinnati. Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance. In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real world marketing and innovation experience. Drew has earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, The Wharton School of the University of Pennsylvania, The University of Michigan, The University of Chicago, The Kellogg School of Management at Northwestern University, and Duke University. Drew graduated from the United States Air Force Academy in 1976 with a Bachelor of Science in Management Science and Operations Research. He earned an MBA from the University of Chicago. He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
Education
MBA: The University of Chicago 1990
BS: United States Air Force Academy 1976 (Management Science)
Research and Practice Interests
innovation
Positions and Work Experience
09-01-2009 - Executive Director, MS Marketing Program, College of Business,
2001 -05-01-2010 Director, Marketing Mastery, Johnson & Johnson, Cincinnati,
1999 -2001 Director, International Development, Johnson & Johnson, Cincinnati,
1998 -1999 Director of Marketing, Johnson & Johnson, Cincinnati,
1996 -1998 Director, New Business Development, Johnson & Johnson, Cincinnati,
1994 -1996 Manager, Procedure Marketing, Johnson & Johnson, Cincinnati,
1990 -1991 Senior Planning Manager- Latin America, United Airlines, Chicago,
1988 -1990 Manager Strategic Alliances- Industry, United Airlines, Chicago,
1986 -1988 Associate Market Manager- Transcontinental Market, United Airlines, Chicago,
1984 -1986 District Sales Manager- Chicago Market, United Airlines, Chicago,
1982 -1984 Manager Agency Development- Pittsburgh, United Airlines, Chicago,
1980 -1982 Senior Planning Officer, Strategic Air Command, Vandenberg AFB, United States Air Force,
1976 -1980 ICBM Crew Commander, Cheyenne, Wyoming, United States Air Force,
Research Support
Grant: #PG-UC-CG-12 Master Agreement Investigators:Boyd, William 01-01-2012 -02-24-2012 Procter & Gamble Company Procter & Gamble Beauty Care (Cosmetics) Role:PI $.00 Active Level:Industry
Publications
Published Abstracts
Boyd, William D Inside the Box: A Proven System of Creativity for Breakthrough Results .[Abstract]
Other Publications
Boyd, William Drew (2017. ) DrewBoyd.com blog author .
Boyd, William Drew (2017. ) Taming the Creative Spark: Insights from Research on Creativity in New Product Development . Handbook of New Product Development Research
Boyd, William Drew LinkedIn Learning - Lynda.com Course Author - various titles .
Zirger, BJ; Rutz, Eugene; Boyd, William Drew; Tappel, James; Subbian, Vignesh (2014. ) Creating pathways to higher education: A cross-disciplinary MOOC with graduate credit . IEEE Xplore
Published Books
Boyd, William Drew (06-11-2013. ) Inside the Box: A Proven System of Creativity for Breakthrough Results .New York, NY, US , Simon & Schuster
Additional Publications
Honors and Awards
2016 Dean"s Teaching List 3 times Level:University
04-23-2014 2014 DANIEL J. WESTERBECK JUNIOR FACULTY GRADUATE TEACHING AWARD This award recognizes excellence in graduate teaching. Selection is driven by graduate students with particular emphasis placed on junior faculty. Given annually, this award commends a faculty member who has demonstrated tremendous commitment to graduate teaching and student learning.The Graduate Excellence in Classroom Education and Learning (Graduate EXCEL) award was established by Dr. Michael L. Dean to honor individuals who have made a sustained effort to provide graduate education that is consistently exceptional. This award recognizes a faculty member who challenges students to meet high standards, demonstrates a command of the discipline, delivers content in a dynamic, stimulating format, is always available for clarification and extra help, provides added value outside the classroom setting and shares expertise and knowledge that has application in the workplace. Level:College Type:Teaching
04-17-2014 Innovative Uses of Technology in Teaching Award Co-sponsored by the Center for the Enhancement of Teaching & Learning (CET&L) and the Faculty Technology Resources Center (FTRC), this award seeks to honor a faculty member who has applied technology in innovative and effective ways to enhance teaching and to improve student learning. Level:University Type:Teaching
05-15-2012 2012 DANIEL J. WESTERBECK JUNIOR FACULTY GRADUATE TEACHING AWARD This award recognizes excellence in graduate teaching. Selection is driven by graduate students with particular emphasis placed on junior faculty. Given annually, this award commends a faculty member who has demonstrated tremendous commitment to graduate teaching and student learning.The Graduate Excellence in Classroom Education and Learning (Graduate EXCEL) award was established by Dr. Michael L. Dean to honor individuals who have made a sustained effort to provide graduate education that is consistently exceptional. This award recognizes a faculty member who challenges students to meet high standards, demonstrates a command of the discipline, delivers content in a dynamic, stimulating format, is always available for clarification and extra help, provides added value outside the classroom setting and shares expertise and knowledge that has application in the workplace. Level:College Type:Teaching
Service
Facilitator for UC Colleges/Departments on Innovation & Persuasion (Facilitate for various UC colleges/departments on innovation and persuasion. ) Facilitator for UC Colleges and Departments Type:University Level:University 06-18-2018
Assurance of Learning Committee Member Type:Departmental Service Level:Department 08-01-2016
Marketing Advisory Board Committee Member Type:Departmental Service Level:Department 08-01-2015 -08-2016
MS Marketing Admissions (Handle inquiries, admissions, and acceptances to the MS Marketing Program ) Committee Chair Type:Departmental Service Level:Department 01-01-2010 -12-31-2015
Masters Program Committee (Alignment of academic policies and procedures across MS programs. ) Committee Member Type:University/College Service Level:University 09-01-2009
Professional Affiliation
Speaker Washinton Speakers Bureau, Washington, DC
2017: Speaker Executive Speakers Bureau, Germantown, TN
05-01-2011: Speaker Book publisher Simon & Schuster, New York, New York
01-01-2006: Speaker Founded by Dr. Robert B. Cialdini Influence at Work, Mesa, Arizona
American Marketing Association, National
Trustee Marketing Science Institute, International
National Speakers Association, National
Product Development and Management Association, International
Courses Taught
INNOVATION TOOLS
INNOVATION TOOLS
MARKETING STRATEGY
MKTG INDPNDENT STUD
MKTG SPECIAL TOPICS
MKTG SPECIAL TOPICS
INFLUENCE STRATGIES
MKTG INDPNDENT STUD
MS MKTG CAPSTONE
INNOVATION TOOLS
MARKETING STRATEGY
MKTG INDPNDENT STUD
MKTG SPECIAL TOPICS
MS MKTG CAPSTONE
SALES MGT
INFLUENCESTRATGIES
INNOVATIONTOOLS
INNOVATIONTOOLS
MARKETINGSTRATEGY
MARKETINGSTRATEGY
INFLUENCE STRATGIES
MS MKTG CAPSTONE
INFLUENCE STRATGIES
INNOVATION TOOLS
MARKETING STRATEGY
MS MKTG CAPSTONE
SALES MGT
INNOVATION TOOLS
INNOVATION TOOLS
MARKETING STRATEGY
MARKETING STRATEGY
INNOVATION TOOLS
MS MKTG CAPSTONE
Influence Strategies
Marketing Independent Study
Marketing Strategy for Managers
Master of Science in Marketing Capstone
Sales Management Strategy
Systematic Innovation Tools
E-Marketing Strategy
EVENT MARKETING
Marketing Independent Study
Marketing Strategy for Managers
Systematic Innovation Tools
Influence Strategies
Marketing Independent Study
Master of Science in Marketing Capstone
Marketing Independent Study
Marketing Strategy for Managers
Master of Science in Marketing Capstone
Sales Management Strategy
Systematic Innovation Tools
E-MARKETNG STRATEGY
INNOVATION METHODS
INNOVATION TOOLS
INNOVATION TOOLS
MARKETING STRATEGY
MKTG INDPNDENT STUD
MS MKTG CAPSTONE
INNOVATION TOOLS
INNOVATION TOOLS
MS MKTG CAPSTONE
SALES MGT
E-Marketing Strategy
Marketing Strategy
Marketing Strategy
Marketing Strategy for Managers
MKTG Ind Study
Systematic Innovation Tools
Marketing Strategy for Managers
Master of Science in Marketing Capstone I
MKTG Ind Study
Influence Strategies
Master of Science in Marketing Capstone I
MKTG Ind Study
Systematic Innovation Tools
Systematic Innovation Tools
E-Marketing Strategy
Marketing Innovation Tools
Marketing Strategy
Marketing Strategy for Managers
MKTG Ind Study
Ind Study
Ind Study
Masters of Science in MKTG Capstone II
Master of Science in Marketing Capstone I
Sytematic Innovation Tools
Sytematic Innovation Tools
E-Marketing Strategy
Ind Study
Marketing Strategy for Managers
Marketing Strategy for Mgrs
Applied Social Influence Strategies
Master of Science in Marketing Capstone II
Ind Study
Master of Science in Marketing Capstone I
Social Media
Sytematic Innovation Tools
Ind Study
Marketing Strategy for Mgrs
Ind Study
Master of Science in Marketing Capstone II
System Innovation Tools Marketing
Master of Science in Marketing Capstone I
Special Topics
Contemp Issues in Marketing
Faculty Development Activities
-1998 Advanced Masters Program Johnson & Johnson
-1998 Strategies Sales Management The University of Chicago
-1997 Mergers and Acquisitions The Wharton School
-1994 Management of Managers University of Michigan
Other Information
Research in progress
Title:
Inside the Box: A Proven System of Creativity for Breakthrough Results
Description:
Published by Simon & Schuster (2013). See www.insidetheboxinnovation.com
Research Type:
Non-Scholarly,
Contact Information
433 Carl H. Lindner Hall
Phone: 513-556-4587
Fax: 513-556-0979
drew.boyd@uc.edu