Dana L Cloud

Dana Cloud is a critical scholar of communication, culture, and social movements, working from critical Marxist, feminist, and intersectional perspectives. She has published (solo, co-authored, and edited) 7 books along with dozens of articles and book chapters.

Originally from Texas, Cloud received her Ph.D. from the University of Iowa and then spent time on the faculties of the University of Texas at Austin and Syracuse University. In both places, she directed the graduate programs.

Cloud has won numerous awards for her teaching, mentorship, research, and leadership including:

• National Communication Association 2023 Activism and Social Justice Scholarly Influence Award, 2023
• National Communication Association Rhetoric and Communication Theory Division Daniel C. Brouwer Faculty Mentorship Award, 2023
• Appointed National Communication Association Distinguished Scholar, 2020
• NCA Presidential Citation for Social Justice, 2018
•  NCA Communication and Critical Cultural Studies Division Scholar Activist Award, November 2017
•  NCA Communication and Critical Cultural Studies Division Distinguished Scholar Award, November 2014
•  NCA Communication and Critical Cultural Studies Division Best Article of the Year Award, November 2014. For “Shock Therapy: Oprah Winfrey, Celebrity Philanthropy, and Disaster ‘Relief’ in Haiti.” Critical Studies in Media Communication (2014): 1-15
•  National Communication Association Francine Merrit Award for the mentoring of women, 2014

Peer Reviewed Publications

Dana L. Cloud (2020. ) The Critique of Domination and the Critique of Freedom: A Gramscian Perspective .International Journal of Communication, ,

Dana L. Cloud and Kathleen Eaton Feyh (2015. ) Reason in Revolt: Working Class Standpoint and Emotional Fidelity in the “Internationale" .Rhetoric Society Quarterly, , 45 ,

Dana L. Cloud (2014. ) Shock Therapy: Oprah Winfrey, Celebrity Philanthropy, and Disaster ‘Relief’ in Haiti .Critical Studies in Media Communication, , 31 ,1-15

Amanda J. Davis-Gatchett and Dana L. Cloud (2013. ) David, Goliath, and the Black Panthers: The Paradox of the Oppressed Militant in the Rhetoric of Self-Defense .Journal of Communication Inquiry, , 37 ,5-25

Dana L. Cloud (2013. ) The Irony Bribe and Reality Television: Investment and Detachment in The Bachelor .Critical Studies in Media Communication, , 27 ,413-437

Joshua Gunn and Dana L. Cloud (2010. ) Agentic Orientation as Magical Voluntarism,” Communication Theory .Communication Theory, , 20 ,50-78

Kristen E. Hoerl, Sharon Jarvis, and Dana L. Cloud (2009. ) Rendering Political Violence as Pathology: Therapeutic Framing in the News Coverage of Presidential Assassination Attempts, 1973-2001 .Communication and Cultural Critique, , 2 ,83-109

Dana L. Cloud (2009. ) Foiling the Intellectuals: Gender, Identity Framing, and the Rhetoric of the Kill in Conservative Hate Mail .ommunication and Cultural Critique, , 2 ,457-479

Dana L. Cloud (2006. ) The Matrix and Critical Theory’s Desertion of the Real .Communication and Critical/Cultural Studies, , 3 ,329-354

Dana L. Cloud (2005. ) Fighting Words: Labor and the Limits of Communication at Staley, 1993 to 1996 .Management Communication Quarterly, , 18 ,509-542

Dana L. Cloud (2004. ) ’To Veil the Threat of Terror’: Afghan Women and the In the Imagery of the U.S. War on Terrorism .Quarterly Journal of Speech, , 90 ,285-306

Dana L. Cloud (2001. ) Laboring Under the Sign of the New: Cultural Studies, Organizational Communication, and the Fallacy of the New Economy .Management Communication Quarterly , , 15 ,268-278

Dana L. Cloud (2000. ) Queer Theory and Family Values .Transformation [a cultural studies journal out of Syracuse, NY], , 2 ,71-114

Dana L. Cloud (1999. ) The Null Persona: Racialized Rhetorics of Silence in the Uprising of ’34 .Rhetoric and Public Affairs, , 2 ,177-209

Dana L. Cloud (1998. ) The Rhetoric of Family Values: Scapegoating, Utopia, and the Privatization of Social Responsibility .Western Journal of Communication, , 62 ,387-419

Dana L. Cloud (1996. ) Hegemony or Concordance? The Rhetoric of Tokenism in Oprah Winfrey's Rags-to-Riches Biography .Critical Studies in Mass Communication , , 13 ,115-137

Dana L. Cloud (1994. ) Materiality of Discourse as Oxymoron: A Challenge to Critical Rhetoric .Western Journal of Communication, , 58 ,311-324

Dana L. Cloud (1992. ) he Limits of Interpretation: Ambivalence and the Stereotype in Spenser: For Hire .Critical Studies in Mass Communication, , 9 ,311-324

Invited Publications

Dana L. Cloud (2021. ) The Spiral of Survival .Communication and Critical/Cultural Studies,

Dana L. Cloud (2017. ) Standpoint, Mediation, and the Working-Class Public Sphere .Javnost: the Public, 25 ,

Dana L. Cloud (2015. ) Civility as a Threat to Academic Freedom .First Amendment Studies, 13-17

Dana L. Cloud (2014. ) Private Manning and the Chamber of Secrets .QED: Journal of Queer World Making, 1 ,80-114

Dana L. Cloud and Joshua Gunn (2011. ) Whither Ideology? [introduction to special issue] .Western Journal of Communication,, 73 ,220-226

Nina M. Lozano-Reich and Dana L. Cloud (2009. ) The Uncivil Tongue: Invitational Rhetoric and the Problem of Inequality .Western Journal of Communication , 73 ,220-226

Anna M. Young, Adria Battaglia, and Dana Cloud (2010. ) (UN)Disciplining the Scholar Activist: Policing the Boundaries of Political Engagement, .Quarterly Journal of Speech, 96 ,427-435

Nina M. Lozano-Reich and Dana L. Cloud (2009. ) The Uncivil Tongue: Invitational Rhetoric and the Problem of Inequality .Western Journal of Communication, 73 ,220-226

Dana L. Cloud (2008. ) On Dialectics and Duelism: A Reply to Jennifer Daryl Slack .Communication and Critical/Cultural Studies, 5 ,102-107

George Cheney and Dana L. Cloud (2006. ) Doing Democracy, Engaging the Material: Employee Participation and Labor Activity in an Age of Market Globalization .Management Communication Quarterly, 19 ,501-540

Other Publications

Dana L. Cloud, Stephen Macek, and James Arnt Aune, (2006. ) ’The Limbo of Ethical Simulacra’: Reply to Ron Greene .Philosophy and Rhetori, 39 ,72-84

Dana L. Cloud (2003. ) Beyond Evil: Understanding Power Materially and Rhetorically .Rhetoric and Public Affairs , 6 ,531-538

Joshua Gunn and Dana L. Cloud (2011. ) Whither Ideology?” [special issue] .Western Journal of Communication, (75 ) ,

Dana L. Cloud (2003. ) Evil in the Agora” [special issue] .Rhetoric and Public Affairs, 4 ,

Dana L. Cloud (2023. ) Networks of Queer Care: the Privatization of Social Responsibility and the Politics of Queer Generosity .QED: Journal in Queer Worldmakin,

Dana L. Cloud (2021. ) “Their Hegemony—and Theirs” [review of Perry Anderson, The H-Word) .Philosophy and Rhetoric,

Dana L. Cloud (2015. ) “History and Class Consciousness and Defense of History and Class Consciousness by Georg Lukács .Quarterly Journal of Speech, 101 ,284-290

Dana L. Cloud (2007. ) Making Histories: Radical Rhetoric and the Labor of the Scholar” [review essay] .JAC: Rhetoric, writing, culture, politic, 26 ,351-365

Dana L. Cloud (2002. ) Rhetoric and Economics: Or, How Rhetoricians Can Get a Little Class” [review essay] .Quarterly Journal of Speech, 88 , 342-358

Published Books

Dana L. Cloud (2024. ) A New Rhetoric of Social Movements .Cognella (Author)

Dana L. Cloud, Jim Cherney, J. David Cisneros, Constance Gordon, Theon Hill, Kristen Hoerl, and Mary E. Triece (2024. ) Rhetorical Histories of U.S. Social Movements .Cognella (Editor)

Dana L. Cloud (2018. ) Reality Bites: The Rhetorical Circulation of Truth Claims in U.S. Political Culture .Columbus , Ohio State University Press (Author)

Dana L. Cloud (2011. ) We ARE the Union: Democratic Unionism and Dissent at Boeing .Champaign-Urbana , University of Illinois Press (Author)

Dana L. Cloud (1998. ) Control and Consolation in American Politics and Culture: Rhetorics of Therapy .Thousand Oaks , Sage (Author)

Dana L. Cloud (2020. ) Oxford Research Encyclopedia of Communication and Critical Cultural Studies .Oxford , Oxford University Press (Editor)

Lee Artz, Dana L. Cloud, and Steve Macek (2006. ) The Point Is To Change It: Marxism and Communication Studies .Peter Lang (Co-Author)

Book Chapter

Dana L. Cloud (2024 ) On Oppression, Survival, and Resistance: Revisiting the Rhetoric of Consciousness-Raising for Intersectional Solidarity Routledge Handbook of Communication and Power .New York, Routledge (Author)

Dana L. Cloud and Nina Maria Lozano (2024 ) Quare-ing Care: Social Reproduction and the Chosen Families of Ballroom Culture Queering Rhetorical Studies . (Co-Author)

Dana L. Cloud (2021 ) The Rhetoric of Civility as Soft Repression Civility, Free Speech and Academic Freedom in Higher Education: Faculty on the Margins .New York, Routledge (Author)

Dana L. Cloud (2020 ) The Radical Flank: The Role of GetEQUAL in the Marriage Equality Movement Routledge Handbook of the Rhetoric of Social Movements .New York, Routledge (Author)

Dana L. Cloud (2018 ) Scatology, Inversion, and Comic Framing: The Rhetoric of the #unrulymob, Texas, 2013 Unruly Rhetorics: Protest, Persuasion, and Public .(pp. 27-44).Pittsburgh, University of Pittsburgh (Author)

Dana L. Cloud (2014 ) Rhetorical Criticism for Underdogs Purpose, Practice, and Pedagogy in Rhetorical Criticism .(pp. 23-37).Lanham, MD, Lexington Books (Author)

Dana L. Cloud (2010 ) The Only Conceivable Thing To Do: Reflections on Academics and Activism Activism and Rhetoric: Theories and Contexts for Political Engagement .(pp. 11-24).London, Troubadour (Author)

Dana L. Cloud (2010 ) You are a Scary Woman: The Personal Politics of Neo-McCarthyism Academic Repression: Reflections from the Academic Industrial Complex .(pp. 347-363).Oakland, AK Press (Author)

Dana L. Cloud (2009 ) The Materialist Dialectic as a Site of Kairos: Theorizing Rhetorical Intervention in Material Social Relations Rhetoric, Materiality, and Politics .(pp. 293-320).New York, Peter Lang (Author)

Dana L. Cloud (2008 ) Flying While Arab: The Rhetoric of Racial Profiling in the U.S. War on Terrorism Terrorism: Communication and Rhetorical Perspective .(pp. 219-238).Creskill, NJ, Hampton Press (Author)

Dana L. Cloud (2007 ) Corporate Social Responsibility as Oxymoron: The Employers’ Offensive at Boeing, 1989-1999 The Debate Over Corporate Responsibility .(pp. 219-231).Oxford, Oxford (Author)

Dana L. Cloud (2007 ) The First Lady’s Privates: Queering Eleanor Roosevelt for Public Address Studies Queering Public Address .(pp. 23-44).Columbia, SC, University of South Carolina (Author)

Dana L. Cloud (2006 ) Change Happens: Materialist Dialectics and Communication Studies Marxism and Communication Studie .(pp. 53-70).New York, Peter Lang (Author)

Dana L. Cloud (2004 ) Fighting Words: Labor and the Limits of Symbolic Intervention at Staley, 1993-96 New Approaches to Rhetoric .(pp. 203-222).Sage (Author)

Dana L. Cloud (2001 ) Doing Away With Suharto: Globalization, the State, and Social Movement in Indonesia Counterpublics and the State .SUNY (Author)

Dana L. Cloud (1994 ) Operation Desert Comfor Seeing Through the Media: The Persian Gulf Wa .(pp. 155-170).New Brunswick, Rutgers (Author)

Dana L. Cloud (1994 ) Socialism of the Mind: The New Age of Post-Marxism After Postmodernism: Reconstructing Ideology Critique .London, Sage (Author)

Dana L. Cloud (1992 ) The Possibility of a Liberating Narrative: Marge Piercy's Woman on the Edge of Time Constructing and Reconstructing Gender .(pp. 5-16).Albany, SUNY (Author)

Dana L. Cloud (2017 ) Ideology, Argument, and the Post-Truth Panic Proceedings of the Alta Conference on Argumentation . (Author)

Dana L. Cloud, Bryan J. McCann, and Kathleen E. Feyh (2007 ) Kairos of the Vanguard Concerning Argument .Washington, DC, National Communication Association (Co-Author)

Dana L. Cloud (2005 ) The Necessity of Argument: Heterodoxy and the Image in the War on Terrorism Proceedings of the 2003 Alta Conference on Argumentation .(pp. 622-631).Washington, DC, National Communication Association (Author)

Dana L. Cloud (2003 ) The Triumph of Consolatory Ritual Over Deliberation Since 9/11/2001 Rhetorical Democracy: Discursive Practices of Civic Engagement: Selected Papers from the Tenth Biennial Conference of the Rhetoric Society of America] .(pp. 75-80).Malwah, NJ, Lawrence Erlbaum (Author)

Dana L. Cloud and Sharon Jarvis (2001 ) Acts of Madness or Acts of Protest? News Coverage of Political Assassination Attempts 1973-2001 Arguing Communication and Culture: Proceedings of the Alta Conference on Argumentation, 2001 .(pp. 410-421).Washington, DC, National Communication Association (Co-Author)

Dana L. Cloud (1996 ) The Rhetoric of Family Values and the Public Sphere Argumentation and Values: Proceedings of the Alta Conference on Argumentation 1995 .(pp. 281-289).Backlick, VA, Speech Communication Association (Author)

Electronic Journal

Dana L. Cloud (2003. ) Therapy, Silence and War: Consolation and the End of Deliberation in the ‘Affected’ Publi .POROI, 2 (1 ) ,

Dana L. Cloud (2001. ) The Affirmative Masquerade .American Communication Journal, 4 (3 ) ,

Encyclopedia Article

Dana L. Cloud (2016. ) International Encyclopedia of Communication Theory and Philosophy .Hoboken, Wiley (Author)

Dana L. Cloud (2017. ) Encyclopedia of the Middle Class .ABC-CLIO (Author)

Dana L. Cloud (2017. ) International Encyclopedia of Organizational Communication .Hoboken, Wiley (Author)

Dana L. Cloud (2013. ) Encyclopedia of Communication Theory .611-614Thousand Oaks, Sage (Author)

Dana L. Cloud (1996. ) Encyclopedia of Rhetoric and Composition .77New York, Garland (Author)

Dana L. Cloud (2017. ) The International Encyclopedia of Organizational Communication .Wiley (Author)

Invited Presentations

Dana L. Cloud

Dana L. Cloud list of awards Recipient, National Communication Association 2023 Activism and Social Justice Scholarly Influence Award, 2023 Recipient, National Communication Association Rhetoric and Communication Theory Division Daniel C. Brouwer Faculty Mentorship Award, 2023 Appointed National Communication Association Distinguished Scholar, 2020 Recipient, NCA Presidential Citation for Social Justice, 2018 Recipient, NCA Communication and Critical Cultural Studies Division Scholar Activist Award, November 2017 Recipient, NCA Communication and Critical Cultural Studies Division Distinguished Scholar Award, November 2014 Recipient, NCA Communication and Critical Cultural Studies Division Best Article of the Year Award, November 2014. For “Shock Therapy: Oprah Winfrey, Celebrity Philanthropy, and Disaster ‘Relief’ in Haiti.” Critical Studies in Media Communication (2014): 1-15 Recipient, National Communication Association Francine Merrit Award for the mentoring of women, 2014 Recipient, Dean’s Fellowship (paid research leave), Spring 2015 Nominee, NCA Communication and Critical Cultural Studies Division, Distinguished Scholar Award Recipient, Distinguished Rhetorical Scholar, National Communication Association Rhetoric and Communication Theory Division, 2014 Recipient, National Communication Association Feminist and Women’s Studies Division Francine Merritt Award, 2014 Fellow, C. Everett Collier Chair in Communication Studies, University of Texas College of Communication 2012-2014 Nominee, Western States Communication Association Distinguished Scholar Award, 2014 Recipient, Distinguished Rhetorical Scholar, National Communication Association Rhetoric and Communication Theory Division, 2012 Nominee, National Communication Association Feminist and Women’s Studies Division Francine Merritt Award, 2012 Recipient, Master Teacher Award, Western Communication Association, February 2012 Recipient, Randy Majors Award for Outstanding Contributions to Les

Syracuse University (Director, Graduate Studies ) Type:Departmental Service Level:University

University of Texas (Director of Graduate Studies ) Type:University/College Service Level:University

Type:Service to Professional Associations

Type:Editorial Service

Type:Public

Professional Memberships National Communication Association Rhetoric Society of America Union for Democratic Communications