Roseann Hassey

Roseann  has a 25-year track record creating, strengthening and building brands through a passion for consumer understanding and brand engagement, including work with Procter & Gamble and Reebok, International.    She earned her undergraduate degree in economics from Duke, her MBA from Harvard University, and her PhD from University of Cincinnati, where she currently teaches undergraduate and graduate-level branding, among other courses.  Her engagement in Brand Storytelling spans her industry experience and classroom teaching, and centers on the concepts of Brand Authenticity, Customer Listening/Engagement and Jobs to be Done theory.

Ph D: University of Cincinnati, Lindner College of Business Cincinnati, OH, 2016 (Marketing)

MBA: Harvard University Cambridge, MA, 1987

BA: Duke University Durham, NC, 1983 (Economics)

All aspects of branding including Consumer-Brand relationships, Brand Personality, and Brand Forgiveness. Consumer Decision Making

Book Chapter

Kardes, Frank R; Pogachar, Ruth; Hassey, Roseann V; Wu, Ruomeng Brand Attitude Structure London, England, Routledge

Clarkson, Joshua; Otto, Ashley; Hassey, Roseann; Hirt, Edward R; (2016 ) Perceived mental fatigue and self-control San Diego, CA, USA, Self-Regulation and Ego Control/Elsevier

Invited Presentations

Hassey, Roseann; Clarkson, Joshua; Moreria, Sergio; Leone, Christopher (2014. ) Revisiting social identity in self-persuasion: The effect of conflicting attitudinal norms on mere thought .Society of Southeastern Social Psychologists, Conference. .

05-01-2018 Dean"s List of Teaching Excellence, Spring 2018 Recognition of top performing faculty Level:College Type:Teaching

02-01-2018 Nominated for the Award for Faculty Excellence (Lindner College) Faculty members in each college who represent excellence in all its forms. Level:College Type:Service, University

12-01-2017 Dean"s List of Teaching Excellence, Fall 2017 Dean"s List of Teaching Excellence Level:College Type:Teaching

05-2017 Dean"s List of Teaching Excellence: Spring 2017 Recognition for Outstanding Teaching Performance Level:College Type:Teaching

12-2016 Dean"s List of Teaching Excellence: Fall 2016 Recognition for Outstanding Teaching Performance Level:College Type:Teaching

Marketing Faculty Recruitment (As a Marketing department faculty member, shared responsibility for attending recruiting meals (lunch, dinner), presentations, and showcasing the city. ) Helped in Recruitment of New Faculty Type:Departmental Service Level:Department 09-2016 -10-2016

Black MBA (Serve as faculty advisory for Black MBA-UC Association ) Faculty Advisor Type:University/College Service Level:University 04-2017

National Women MBA- Lindner Chapter (In the process of bringing the WMBA (WomenMBA) organization to campus in effort to create and strengthen female MBA community and create leadership opportunities for this affinity group. ) Faculty Advisor Type:University/College Service Level:University 04-2017

MBA Student Leadership Council (Serve as faculty advisory for MBA Leadership Council, an active organization of MBA student leaders that is elected by their peers and serves as a student organizing and leadership body, as well as a liaison to the administration ) Faculty Advisor Type:University/College Service Level:University 09-2016

MBA Advisory Council (Co-lead (With Alumnus) an MBA Advisory Council that meets 4 times annually (2 remoted and 2 on campus). ) Administrative Leader Type:University/College Service Level:University 08-2016

Kroger Mini-MBA Program (Member of leadership team focused on developing mini-mba program designed to best align with Kroger stated objectives and key Lindner faculty strengths. ) Committee Chair Type:University/College Service Level:University 05-15-2018 -10-30-2018

FT-MBA Cohort Orientation Basecamp (Lead development and implementation of FT-MBA Orientation Basecamp, a week-long program designed to prepare incoming FT-MBA students academically and with the soft-skills necessary to excel in the program and, ultimately, in their post-MBA careers. ) Committee Chair Type:University/College Service Level:University 05-01-2018 -08-24-2018

MBA Curriculum Redesign Committee (With Associate Dean of Graduate Programs, convened and led facilitation of faculty/staff committee tasked with goal of identifying key programmatic update of MBA program ) Committee Member Type:University/College Service Level:University 03-01-2018 -05-15-2018

Redesign of MBA Career Development (BA7077 and BA7078): would go under Educational Innovations, if section for it (Chaired committee including outside business professional, Lindner MBA career coach and myself and designed to best prepare students to communicate efficiently and effectively in recruiting and job settings. ) Committee Chair Type:University/College Service Level:University 04-15-2017 -05-04-2018

MBA Scholarship Awards (Convened committee to re-vamp MBA Admissions Scholarship Awards with the dual goals of attracting a diverse and talented student body and enhancing their experiences while completing the program. ) Committee Chair Type:University/College Service Level:University 11-01-2017 -04-01-2018

Lindner CofB Strategic Communications Director Search Communications (Served on committee tasked with filling Strategic Communications Director for Lindner CofB ) Committee Member Type:University/College Service Level:University 09-15-2017 -01-15-2018

FT-MBA Cohort Model and Basecamp Orientation (Lead effort to return to FT-MBA cohort model and to develop/launch week-long Basecamp Orientation for group, ) Committee Chair Type:University/College Service Level:University 04-01-2017 -08-18-2017

FT-MBA Cohort Admissions (MBA Admissions ) In Role as MBA Program Director Type:University/College Service Level:University 08-2016 -07-2017

FT-MBA Capstone Redesign and Implementation (Member of 4-person team responsible for continued to redesign of FT-MBA Capstone Course (BA7012) ) Committee Member Type:University/College Service Level:University 08-15-2016 -04-15-2017

Lindner Women in Business Empowerment Day (Served on professional panel with 2 other women, and discussed navigating our careers ) Presenter on Panel: Mindfully Following Your Heart in Career Choices and Changes Type:University/College Service Level:University -03-25-2017

MARKETING FOR MGRS

MARKETING FOR MGRS

STDY ABRD CHINA

STDY ABRD CHINA

BRANDING

MARKETING FOR MGRS

PROFESSIONAL DEVELOPMENT

CAREERMANAGEMENT

MARKETINGFORMGRS

MARKETINGFORMGRS

BRANDING

MARKETING FOR MGRS

MARKETING FOR MGRS

PROFESSIONAL DEVELOPMENT

PROFESSIONAL DEVELOPMENT

MARKETING FOR MGRS

MARKETING FOR MGRS

Marketing for Managers

Marketing for Managers

Branding

Branding

11-01-2017 -11-11-2017 Harvard Business School Case Method Training Applied for and received Lindner funding to attend training designed to strengthen instructor"s ability to effectively teach using the case method of instruction., Harvard Business School Cambridge, MA, USA Type:Workshop

10-05-2017 -10-06-2017 MBA Roundtable Curriculum Innovation Symposium An invitation-only symposium on best practices in designing a market-driven approach to MBA curriculum design., MBA Roundtable Philadelphia, PA, USA Type:Conference Attendance

01-17-2017 -01-19-2017 GMAC Leadership Conference Attended new directors workshop as well as 1 1/2 days/ evenings attending workshops and networking events., Graduate Management Admission Council San Francisco, CA, USA Type:Conference Attendance

06-22-2016 -06-24-2016 GMAC Professional Conference Attended new members orientation and 1 1/2 day of presentation and networking events, Graduate Management Admission Council Washington, DC, USA Type:Conference Attendance

Assignments

Description
Program Director- FT and PT-On Campus programs. Responsible for strategic direction and goals/objective/strategies for program, leadership and mentoring of students and student groups, and building bridges to business community.

Dates:
2016-07-01,

Accepted Contributions

Frank Kardes, Ruth Pogachar, Roseann Hassey, Ruomeng Wu,  (Accepted). Brand Attitude Structure. Routledge.
 ,

605 Carl H. Lindner Hall
Phone: 513-556-1023
Fax: 513-556-0979
hasseyrv@ucmail.uc.edu