Professional Summary
Prof. Kardes is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology and is a Fellow of five professional societies. His research focuses on consumer persuasion, judgment, inference, and decision making. He has served on the editorial boards of Behavioral Marketing Abstracts, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Marketing Letters.
Education
Ph D: Indiana University 1986 (Psychology)
MA: University of Dayton 1982 (Psychology)
BS: St. Bonaventure University 1980 (Psychology )
Positions and Work Experience
- American Marketing Association,
- Fellow, American Psychological Association,
- Fellow, American Psychological Society ,
- Association for Consumer Research,
- Midwestern Psychological Association,
- Fellow, Society for Consumer Psychology ,
- Society for Experimental Social Psychology,
- Society for Judgment and Decision Making,
- Fellow, Society for Personality and Social Psychology ,
2008 - Associate Editor, Journal of Consumer Research,
2005 -2008 Donald E. Weston Professor of Marketing, University of Cincinnati ,
2007 -2007 Guest Editor, Journal of Marketing Research ,
2006 -2006 Guest Editor, Journal of Consumer Psychology ,
1993 -2005 Professor of Marketing, University of Cincinnati ,
1999 -2002 Associate Editor, Journal of Consumer Research,
1996 -1999 Editor, Journal of Consumer Psychology ,
1989 -1993 Associate Professor of Marketing, University of Cincinnati ,
1986 -1989 Assistant Professor of Management Science, Sloan School of Management, Massachusetts Institute of Technology,
Research Support
Investigators:Dinsmore, John; Machleit, Karen; Kardes, Frank; Vohs, Kathleen D.; 07-26-2011 Marketing Science Institute A Multi-dimensional Construct and Measurement Scale of Impulse Purchases 7667 Type:Grant Level:Private
Publications
Published Abstracts
Ewing, Douglas;Allen, Chris;Bryan Gibson;Kardes, Frank Attitudinal Conditioning and Contingency Awareness: an Examination in the Framework of the APE Model .[Abstract]
Shah, Esta;Clarkson, Joshua;Kardes, Frank;Wu, Ruomeng Do Consumers Become More Or Less Certain As They Age? How Cross-Cultural Differences in Perceived Self-Efficacy Impact the Effect of Age on Certainty .[Abstract]
Deval, Helene;Kardes, Frank Evaluative Judgment, Regulatory Focus and Order Effect .[Abstract]
Shah, Esta;Kardes, Frank;Wu, Ruomeng Should I Like Technical Information? The Opposite Effects of Technical Jargon on Consumer Judgments .[Abstract]
Ewing, Douglas;Deval, Helene;Han, Xiaoqi;Kardes, Frank;Pfeiffer, Bruce;Maria Cronley The Role of Temporal Construal in Omission Neglect .[Abstract]
Shah, Esta;Kardes, Frank;Wu, Ruomeng The Struggle isn"t Real: How Need for Cognitive Closure Moderates Inferences from Disfluency .[Abstract]
Niculescu, Mihai;Krishnan Palghat, Vijaykumar;Palmatier, Rob;Kardes, Frank “Proto-Trust: An Anchoring and Adjustment Perspective” .[Abstract]
Peer Reviewed Publications
Bechkoff, Jennifer, Vijaykumar Krishnan, Mihai Niculescu, Mary Lou Kohne, Robert W. Palmatier, and Frank R. Kardes (2009. ) The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations .Journal of Applied Social Psychology, , 39 (5 ) ,1191-1200
Palmatier, Robert W., Cheryl Burke Jarvis, Jennifer R. Bechkoff, and Frank R. Kardes (2009. ) The Role of Customer Gratitude in Relationship Marketing .Journal of Marketing, , 73 (September ) ,1-18
Other Publications
Wright, Scott A.; Clarkson, Joshua J.; Kardes, Frank R. (2018. ) Circumventing Resistance to Novel Information: Piquing Curiousity through Strategic Information Revelation .76 , Journal of Experimental Social Psychology
Wright, Scott; Clarkson, Joshua; Kardes, Frank (2018. ) Circumventing resistance to novel information: Piquing curiosity through strategic information revelation .76 , Journal of Experimental Social Psychology
Sundar, Aparna; Dinsmore, John B.; Paik, Sung-Hee Wendy; Kardes, Frank R. (2017. ) Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters .72 (1 ) , Journal of Business Research
Otto, Ashley S.; Clarkson, Joshua; Kardes, Frank (2016. ) Decision sidestepping: How the motivation for closure prompts individuals to bypass decision making .111 (1 ) , Journal of Personality and Social Psychology
Puligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. (2016. ) Positive Affectivity as a Predictor of Consumers" Propensity to be Brand Loyal .23 (2 ) , Journal of Brand Management
Sundar, Aparna; Kardes, Frank; Wright, Scott A. (2015. ) The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising .44 (4 ) , Journal of Advertising
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank; Schneider, Matthew J.; Popovich, Deidre L. (2015. ) The Median Split: Robust, Refined, and Revived .25 (4 ) , Journal of Consumer Psychology
Sundar, Aparna; Kardes, Frank R. (2015. ) The Role of Perceived Variability and the Health Halo Effect in Nutritional Inferences and Consumption .32 (5 ) , Psychology & Marketing
Clarkson, Joshua; Chambers, John R.; Hirt, Edward R.; Otto, Ashley; Kardes, Frank; Leone, Christopher; (2015. ) The self-control consequences of political ideology .112 (27 ) , Proceedings of the National Academy of Sciences
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank; Schneider, Matthew J.; Popovich, Deidre L. (2015. ) Toward a More Nuanced Understanding of the Statistical Properties of a Median Split . Journal of Consumer Psychology
Sundar, Aparna; Kardes, Frank; Machleit, Karen; Flanigan, Lauren (2014. ) Color Harmony on Perceived Variety and Consumption Estimates . Advances in Consumer Research
Pfeiffer, Bruce E.; Deval, Helen; Kardes, Frank R.; Ewing, Douglas R.; Han, Xiaoqi; Cronley, Maria L. (2014. ) Effects of Construal Level on Omission Detection and Multiattribute Evaluation . Psychology & Marketing
Hernandez, Jose; Han, Xiaoqi; Kardes, Frank R. (2014. ) Effects of the Perceived Diagnosticity of Presented Attribute and Brand Name Information on Sensitivity to Missing Information .67 (5 ) , Journal of Business Research
Pfeiffer, Bruce E.; Deval, Helen; Kardes, Frank R.; Hirt, Edward R.; Fennis, Bob M. (2014. ) No Product is Perfect: The Positive Influence of Acknowledging the Negative . Thinking and Reasoning
Silvera, David H.; Pfeiffer, Bruce E.; Kardes, Frank R.; Rae, Ashley; Goss, R. Justin (2014. ) Using Imagine Instructions to Induce Consumers to Generate Ad-Supporting Content .67 (7 ) , Journal of Business Research
Puligadda, Sanjay; Cronley, Maria L.; Kardes, Frank R. (2013. ) Effects of Advertising Cues on Brand Extension Evaluation: A Global versus Focused Processing Style Account .20 (6 ) , Journal of Brand Management
Deval, Helen; Mantel, Susan P.; Kardes, Frank R.; Posavac, Steven S. (2013. ) How Naive Theories Drive Opposing Inferences from the Same Information .39 (6 ) , Journal of Consumer Research
Wright, Scott; Hernandez, Jose; Sundar, Aparna; Dinsmore, John; Kardes, Frank R. (2013. ) If it Tastes Bad it Must Be Good: Naïve Theories and the Marketing Placebo Effect .30 (2 ) , International Journal of Research in Marketing
Kardes, Frank R. (2013. ) Selective versus Comparative Processing .23 (1 ) , Journal of Consumer Psychology
Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; Dinsmore, John; Chiu, C.-Y. Peter; Kardes, Frank R. (2012. ) Construal Level Mind-Sets and the Perceived .23 (1 ) , Marketing Letters
Sanbonmatsu, David M.; Mazur, Dominika; Pfeiffer, Bruce E.; Kardes, Frank R.; Posavac, Steven S. (2012. ) The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations .34 (6 ) , Basic and Applied Social Psychology
Dinsmore, John; Wright, Scott; Dugan, Riley; Kardes, Frank Price Fairness and The Placebo Effect in Marketing . Atlantic Marketing Association
Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; Dinsmore, John; Chiu, Peter; Kardes, Frank (2012. ) Construal-level Mind-sets and the Perceived Validity of Marketing Claims .23 (1 ) , Marketing Letters
Sanbonmatsu, David M.; Vanous, Sam; Hook, Christine; Posavac, Steven S.; Kardes, Frank R. (2011. ) Whither the Alternatives: Determinants and Consequences of Selective versus Comparative Judgmental Processing .17 (4 ) , Thinking & Reasoning
Kardes, Frank; Posavac, Steven S; Brakus, Josko (2010. ) Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote . Organizational Behavior and Human Decision Processes
Kardes, Frank; Cronley, Maria L; Mantel, Susan Powell (2010. ) Effects of Accuracy Motivation and Need to Evaluate on Mode of Attitude Formation and Attitude- Behavior Consistency . Journal of Consumer Psychology
Kardes, Frank; Posavac, Steven S; Herzenstein, Michal; Sundaram, Suresh (2010. ) Profits and Halos: The Role of Firm Profitability Information in Consumer Inference . Journal of Consumer Psychology
Kardes, Frank; Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind (2010. ) The Role of Idiosyncratic Attribute Evaluation in Mass Customization . Journal of Consumer Psychology
Kardes, Frank; Han, Xiaoqi; Bechkoff, Jennifer (2009. ) The Role of Vivid Imagery and Concrete Verbal Information in Omission Detection and Persuasion . Proceedings of the American Marketing Association/ American Marketing Association
Bechkoff, Jennifer Kat; Krishnan Palghat, Vijaykumar; Niculescu, Mihai; Kohne, Mary Lou; Palmatier, Rob; Kardes, Frank (2009. ) The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations . Journal of Applied Social Psychology
Kardes, Frank; Palmatier, Rob; Jarvis, Cheryl Burke; Bechkoff, Jennifer Kat The Role of Customer Gratitude in Relationship Marketing . Journal of Marketing
Krishnan, Vijaykumar; Kellaris, James; Kardes, Frank; Pan, Wei; (2009. ) Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos . Society for Consumer Psychology
Allen, Chris; Kardes, Frank; Ewing, Douglas (2008. ) Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates . Advances in Consumer Research: Vol. XXXV
Palmatier, Rob; Jarvis, Cheryl; Bechkoff, Jennifer Kat; Kardes, Frank The Role of Customer Gratitude in Relationship Marketing Effectiveness .
Kardes, Frank; Pfeiffer, Bruce; Bechkoff, Jennifer Kat Omission Neglect in Consumer Judgment and Choice . Journal of Current Issues in Finance, Business and Economics
Kardes, Frank; Fennis, Bob M.; Hirt, Edward R.; Tormala, Zakary L.; Bullington, Brian (2007. ) The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-then-Reframe Influence Technique .34 , Journal of Consumer Research
Sivadas, Eugene; Kim, John; Holmes, Terrence L.; Kardes, Frank (2006. ) Approach and Avoidance Motivations in Online Auctions .3 (4 ) , International Journal of Internet Marketing and Advertising
Kardes, Frank; Cronley, Maria L.; Kim, John (2006. ) Construal-Level Effects on Preference Stability, Preference-Behavior Correspondance, and the Suppression of Competing Brands .16 (2 ) , Journal of Consumer Psychology
Kardes, Frank; Posavac, Steven S.; Silvera, David H.; Cronley, Maria L.; Sanbonmatsu, David M.; Schertzer, Susan; Miller, Felicia; Herr, Paul M.; Chandrashekaran, Murali (2006. ) Debiasing Omission Neglect .59 (6 ) , Journal of Business Research
Kardes, Frank (2006. ) When Should Consumers and Managers Trust Their Intuition? .16 (1 ) , Journal of Consumer Psychology
Cronley, Maria L.; Posavac, Steven S.; Meyer, Tracy; Kardes, Frank; Kellaris, James (2005. ) A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice .15 (2 ) , Journal of Consumer Psychology
Posavac, Steven; Kardes, Frank; Sanbonmatsu, David M.; Fitzsimons, Gavan J. (2005. ) Blissful Insularity: When Brands are Judged in Isolation from Compeitors .16 (2 ) , Marketing Letters
Silvera, David H.; Kardes, Frank; Harvey, Nigel; Cronley, Maria L.; Houghton, David C. (2005. ) Contextual Influences on Omission Neglect in the Fault Tree Paradigm .15 (2 ) , Journal of Consumer Psychology
Posavac, Steven S.; Sanbonmatsu, David M.; Kardes, Frank; Fitzsimons, Gavan J. (12-2004. ) The Brand Positivity Effect: When Evaluation Confers Preference .31 (December ) , Journal of Consumer Research
Hirt, Edward R.; Kardes, Frank; Markman, Keith D. (2004. ) Activating a Mental Simulation Mind-Set Through Generation of Alternatives: Implications for Debiasing in Related and Unrelated Domains .40 (May ) , Journal of Experimental Social Psychology
Kardes, Frank; Posavac, Steven S.; Cronley, Maria L. (2004. ) Consumer Inference: A Review of Processes, Bases, and Judgement Contexts .14 (3 ) , Journal of Consumer Psychology
Kardes, Frank; Cronley, Maria L.; Kellaris, James; Posavac, Steven S. (09-2004. ) The Role of Selective Information Processing in Price-Quality Inference .31 (September ) , Journal of Consumer Research
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank (02-2004. ) The Timing of Repeat Purchases of Consumer Durable Goods: The Role of the Functional Bases of Consumer Attitudes .41 (February ) , Journal of Marketing Research
Kardes, Frank; Sanbonmatsu, David M. (2003. ) Omission Neglect: The Importance of Missing Information .27 (2 ) , Skeptical Enquirer
Sanbonmatsu, David M.; Kardes, Frank; Houghton, David C.; Ho, Edward A.; Posavac, Steven S. (2003. ) Overestimating the Importance of the Given Information in Multiattribute Consumer Judgement .13 (3 ) , Journal of Consumer Psychology
Zhang, Shi; Kardes, Frank; Cronley, Maria L. (2002. ) Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluation .12 (4 ) , Journal of Consumer Psychology
Kardes, Frank; Sanbonmatsu, David M.; Cronley, Maria L.; Houghton, David C. (2002. ) Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed .12 (4 ) , Journal of Consumer Psychology
Kardes, Frank; Chandreshekaran, Murali; Kellaris, James (2002. ) Preference Construction and Reconstruction . Experimental Business Research, Kluwer Press
Fitzsimons, Gavan J.; Hutchinson, J. Wesley; Alba, Joseph W.; Chartrand, Tanya L.; Huber, Joel; Kardes, Frank; Menon, Geeta; Raghubir, Priya; Russo, J. Edward; Shiv, Baba; Tavassoli, Nader; Williams, Patti (08-2002. ) Non-Conscious Influences on Consumer Choice .13 (August ) , Marketing Letters
Kardes, Frank; Cronley, Maria L.; Pontes, Manuel C.; Houghton, David C. (2001. ) Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion .11 (3 ) , Journal of Consumer Psychology
Muthukrishnan, A. V.; Kardes, Frank (06-2001. ) Persistent Preferences for Product Attributes: The Effects of Initial Choice Context and Uninformative Experience .28 (June ) , Journal of Consumer Research
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank (05-2000. ) The Role of the Social-Identity Function of Attitudes in Consumer Innovativeness and Opinion Leadership .21 (May ) , Journal of Economic Psychology
Houghton, David C.; Kardes, Frank; Mathieu, Anne; Simonson, Itamar (05-1999. ) Correction Processes in Consumer Choice .10 (May ) , Marketing Letters
Lee, Hanjoon; Herr, Paul M.; Kardes, Frank; Kim, Chankon (05-1999. ) Motivated Search: Effects of Choice Accountibility, Issue Involvement, and Prior Knowledge on Information Acquisition and Use .45 (May ) , Journal of Business Research
Kardes, Frank; Mantel, Susan Powell (03-1999. ) The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference .25 (March ) , Journal of Consumer Research
Houghton, David C.; Kardes, Frank (08-1998. ) Market Share Overestimation and the Noncomplementarity Effect .9 (August ) , Marketing Letters
Sanbonmatsu, David M.; Posavac, Steven S.; Kardes, Frank; Mantel, Susan P. (06-1998. ) Selective Hypothesis Testing .5 (June ) , Psychonomic Bulletin & Review
Sanbonmatsu, David M.; Kardes, Frank; Posavac, Steven S.; Houghton, David C. (03-1997. ) Contextual Influences on Judgement Based on Limited Information .69 (March ) , Organizational Behavior and Human Decision Processes
Kardes, Frank (1996. ) In Defense of Experimental Consumer Psychology .5 (3 ) , Journal of Consumer Psychology
Kim, John; Allen, Chris; Kardes, Frank (08-1996. ) An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning .33 (August ) , Journal of Marketing Research
Allen, Chris; Kardes, Frank; Kim, John (08-1996. ) An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning . Journal of Marketing Research
Kellaris, James; Kardes, Frank; DiNovo, Theresa (1995. ) Exploring the Boundaries of the Framing Effect: Moderating Roles of Disparate Expected Values and Perceived Costs ofJudgmental Errors .6 (July ) , Marketing Letters
Kim, John; Lim, Jeen-Su; Kardes, Frank (03-1994. ) Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derrived from Implicit versus Explicit Product Claims .29 (March ) , Journal of Business Research
Kardes, Frank; Sanbonmatsu, David M. (1993. ) Direction of Comparison, Expected Feature Correlation, and the Set-Size Effect in Preference Judgment .2 (1 ) , Journal of Consumer Psychology
Allen, Chris; Kardes, Frank; Pontes, Manuel (1993. ) Effects of Multiple Measurement Operations on Consumer Judgment: Measurement Reliability or Reactivity? . Advances in Consumer Research: Vol. XX
Kardes, Frank; Kalyanaram, Gurumurthy; Chandrashekaran, Murali; Dornoff, Ronald J. (06-1993. ) Brand Retrieval, Consideration Set Composition, Consumer Choice and the Pioneering Advantage .20 (June ) , Journal of Consumer Research
Stayman, Douglas M.; Kardes, Frank (1992. ) Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization .1 (2 ) , Journal of Consumer Psychology
Comer, James M.; Kardes, Frank; Sullivan, Amy K. (08-1992. ) Multiple Deescalating Requests, Statistical Information, and Compliance: A Field Experiment .22 (August ) , Journal of Applied Social Psychology
Kardes, Frank; Kalyanaram, Gurumurthy (08-1992. ) Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective .29 (August ) , Journal of Marketing Research
Sanbonmatsu, David M.; Kardes, Frank; Herr, Paul M. (02-1992. ) The Role of Prior Knowledge and Missing Information in Multiattribute Evaluation .51 (February ) , Organizational Behavior and Human Decision Processes
Allen, Chris; Kardes, Frank (1991. ) Perceived Variability and Inferences About Brand Extensions . Advances in Consumer Research: Vol. XVIII
Sanbonmatsu, David M.; Kardes, Frank; Sansone, Carol (1991. ) Remembering Less and Inferring More: The Effects of the Timing of Judgment on Inferences about Unknown Attributes .61 (October ) , Journal of Personality and Social Psychology
Herr, Paul M.; Kardes, Frank; Kim, John (03-1991. ) Effect of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective .17 (March ) , Journal of Consumer Research
Sanbonmatsu, David M.; Kardes, Frank; Gibson, Bryan D. (02-1991. ) The Role of Specific Attributes and Overall Evaluations in Comparative Judgment .48 (February ) , Organizational Behavior and Human Decision Processes
Venkatraman, Meera P.; Marlino, Deborah; Kardes, Frank; Sklar, Kimberly B. (1990. ) The Interactive Effects of Message Appeal and Individual Differences on Information Processing and Persuasion .7 (Summer ) , Psychology & Marketing
Sanbonmatsu, David M.; Kardes, Frank (12-1988. ) The Effects of Physiological Arousal on Information Processing and Persuasion .15 (December ) , Journal of Consumer Research
Kardes, Frank (1988. ) A Nonreactive Measure of Inferential Beliefs .5 (Fall ) , Psychology & Marketing
Kardes, Frank (09-1988. ) Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion .15 (September ) , Journal of Consumer Research
Kimble, Charles E.; Kardes, Frank (12-1987. ) Information Patterns, Attribution, and Attraction .50 (December ) , Social Psychology Quarterly
Kardes, Frank; Sanbonmatsu, David M.; Voss, Richard T.; Fazio, Russell H. (12-1986. ) Self-Monitoring and Attitude Accessibility .12 (December ) , Personality and Social Psychology Bulletin
Kardes, Frank (06-1986. ) Effects of Initial Product Judgments on Subsequent Memory-Based Judgments .13 (June ) , Journal of Consumer Research
Fazio, Russell H.; Sanbonmatsu, David M.; Powell, Martha C.; Kardes, Frank (02-1986. ) On the Automatic Activation of Attitudes .50 (February ) , Journal of Personality and Social Psychology
Kardes, Frank; Kimble, Charles E. (1984. ) Strategic Self-Presentation as a Function of Message Valence and the Prospect of Future Interaction .14 (1 ) , Representative Research in Social Psychology
Published Books
Kardes, Frank R.; Herr, Paul M.; Schwarz, Norbert Handbook of Research Methods in Consumer Psychology .United Kingdom , Routledge
Kardes, Frank R.; Cronley, Maria L.; Cline, Thomas W. (2015. ) Consumer Behavior .Cengage
Kardes, Frank (2002. ) Consumer Behavior and Managerial Decision Making .Upper Saddle River, NJ ,
Kardes, Frank; Cronley, Maria L (2000. ) Managerial Decision Making .The Current State of Business Disciplines
Kardes, Frank; Cronley , Maria L (2000. ) The Role of Approach/Avoidance .The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
Kardes, Frank (1999. ) Psychology Applied to Consumer Behavior .Psychology: Fields of Application
Kardes, Frank (1995. ) Advances in Consumer Research .Association for Consumer Research
Kardes, Frank (1993. ) Consumer Inference: Determinants, Consequences, and Implications for Advertising .Advertising Exposure, Memory and Choice
Kardes, Frank; Hirt, Edward R (1990. ) Social Cognition: The Study of Social Judgments .Social Psychology: Studying Human Interaction
Book Chapter
Kardes, Frank R.; Herr, Paul M. Experimental Research Methods in Consumer Psychology Handbook of Research Methods in Consumer Psychology
Han, Xiaoqi; Mantel, Susan P.; Kardes, Frank R. Implications of Consumer Inference Processes for Understanding Branding Brand Touch Points
Kardes, Frank R.; Escoe, Brianna; Wu, Ruomeng Response Latency Methodology in Consumer Psychology United Kingdom, Handbook of Research Methods in Consumer Psychology
Deval, Helene; Cronley, Maria L.; Mantel, Susan P.; Kardes, Frank R. (2017 ) Naive Theories about Marketing and Consumption in Consumer Inference The International Handbook of Consumer Psychology
Kardes, Frank R; Pogachar, Ruth; Hassey, Roseann V; Wu, Ruomeng Brand Attitude Structure London, England, Routledge
Kardes, Frank R.; Pogacar, Ruth; Hassey, Roseann V.; Wu, Ruomeng Brand Attitude Structure The Routledge Companion to Consumer Behavior
Mantel, Susan Powell; Maria, Cronley L.; Cohen, Jeffrey Lance; Kardes, Frank (2015 ) Resistance to Electronic Word of Mouth as a Function of the Message Source and Context ME Sharp
Mantel, Susan P.; Cronley, Maria L.; Cohen, Jeffrey L.; Kardes, Frank R. Resistance to Electronic Word of Mouth as a Function of Message Source and Context Social Media Marketing
Kardes, Frank R.; Wyer, Robert S. (2013 ) Consumer Information Processing Oxford Handbooks Online
Kardes, Frank; Cronley, Maria L; Cline, Thomas W (2011 ) Consumer Behavior Cincinnati, OH, South- Western College Publishing
Kardes, Frank R. (2011 ) Consumer Inferences and Assumptions
Kardes, Frank; Deval, Helene (2011 ) Consumer Information Processing New York, Consumer Behavior/ Wiley
Kardes, Frank; Wyer, Robert S Consumer Information Processing Oxford, UK, Handbook of Social Cognition/ Oxford University Press
Kardes, Frank; Posavac, Steven S; Hoeffler, Steve Consumer Psychology Oxford, UK, Encyclopedia of Human Behavior
Kardes, Frank; Cronley, Maria L; Mantel, Susan Powell; Deval, Helene Improving the Predictive Power of Consumer Research by Measuring Naturally- Occurring Judgments Armonk, NY, Cracking the Code: How Managers Can Drive Profits by Leveraging Principles of Consumer Psychology/ M.E. Sharpe
Cronley, Maria L.; Kardes, Frank R.; Mantel, Susan P.; Deval, Helene (2011 ) Improving the Predictive Power of Consumer Research by Measuring Naturally-Occurring Judgments
Kardes, Frank R.; Goddard, Perilou; Han, Xiaoqi; Pfeiffer, Bruce E. (2011 ) Media and Consumer Psychology
Kardes, Frank; Goddard, Perilou; Han, Xiaoqi; Pfeiffer, Bruce E (2011 ) Media and Consumer Psychology London, UK, The IAAP Handbook of Applied Psychology/ Wiley- Blackwell
Kardes, Frank; Pfeiffer, Bruce E (2010 ) Advertising Psychology Hoboken, NJ, The Corsini Encyclopedia of Psychology/ Wiley
Kardes, Frank; Posavac, Steven S.; Cronely, Maria L.; Herr, Paul M. (2008 ) "Consumer Inference" New York, Handbook of Comsumer Psycohology/ LEA/Psychology Press.
Pfeiffer, Bruce; Kardes, Frank Advertising Psychology New York, Corsini Encyclopedia of Psychology
Kardes, Frank (2007 ) "Omission Neglect" Thousand Oaks, CA, Encyclopedia of Social Psychology/Sage
Posavac, Steven S.; Fitzsimons, Gavan J.; Kardes, Frank; Sanbonmatsu, David M. (2005 ) "Implications of Selective Processing for Marketing Managers" Mahwah, NJ, Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates
Kardes, Frank; Muthukrishnan, A. V.; Pashkevich, Vladimir (2005 ) "On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgement" Mahwah, NJ, The Routines of Desicion Making/Lawrence Erlbaum Associates
Herr, Paul M.; Nantel, Jacques; Kardes, Frank (2005 ) "The Promise of Sociocognitive Consumer Psychology" Mahwah, NJ, Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates
Kardes, Frank (2005 ) "The Psychology of Advertising" Thousand Oaks, CA, Persuasion: Psycological Insights and Perspectives/ Sage
Kardes, Frank; Cronely, MAria L.; Posavac, Steven S. (2005 ) "Using Implementation Intetions to Increase New Product Consumption: A Field Experiment" Mahwah, NJ, Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates
Kardes, Frank (2005 ) On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgment The Routines of Decision Making
Presentations
Paper Presentations
Deval, Helene, Bruce E. Pfeiffer, Douglas R. Ewing, Xiaoqi Han, Frank R. Kardes, and Maria L. Cronley (2009. ) The Role of Temporal Construal in Omission Neglect .San Diego, CA. Conference.
Ewing, Douglas R., Chris T. Allen, Bryan Gibson, and Frank R. Kardes (2009. ) Implicit and Explicit Brand Attitude Formation in Evaluative Conditioning: Insights from the Associative-Propositional Evaluation Model .San Diego, CA. Conference.
Han, Xiaoqi, Jennifer Bechkoff, and Frank R. Kardes (2009. ) The Role of Vivid Imagery and Concrete Verbal Information in Omission Detection and Persuasion .Conference.
Deval, Helene, Susan P. Mantel, Frank R. Kardes, and Steven S. Posavac (2010. ) Consumer Inferences and Heuristic Flexibility .St. Petersburg, FL. Conference.
Han, Xiaoqi, Jennifer Bechkoff, and Frank R. Kardes (2010. ) The Role of Visual and Verbal Information Processing in Omission Neglect .St. Petersburg, FL. Conference.
Pfeiffer, Bruce E., Helene Deval, David H. Silvera, Maria L. Cronley, and Frank R. Kardes (2010. ) The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization .St. Petersburg, FL. Conference.
Posavac, Steven S., Michal Herzenstein, Frank R. Kardes, and Suresh Sundaran (2010. ) On Profits and Halos: The Role of Firm Profitability in Consumer Inference .St. Petersburg, FL. Conference.
Puligadda, Sanjay, Maria L. Cronley, and Frank R. Kardes (2010. ) The More I Use It, the Less You Can Extend It. The Influence of Brand Construal on Brand Extension Evaluations: The Moderating Role of Direct Experience with the Brand .St. Petersburg, FL. Conference.
Honors and Awards
2018 Summer AMA Conference Best Paper in Track Consumer Behavior Level:International Type:Scholarship/Research
2017 Dean"s List of Teaching Excellence Level:College Type:Teaching
2017 Louis W. Stern Award for the Outstanding Journal of Marketing Article on Marketing Channels and Distribution Level:International Type:Scholarship/Research
2016 Lindner Research Excellence Award Level:College Type:Scholarship/Research
2015 Fellow Level:University Type:Scholarship/Research
2007 American Marketing Association Doctoral Consortium Faculty Fellow
2007 Outstanding Reviewer Award, Journal of Consumer Research
2006 Outstanding Reviewer Award, Journal of Consumer Research
2004 Distinguished Scientific Achievement Award, Society for Consumer Psychology
2004 Outstanding Reviewer Award, Journal of Consumer Research
2003 Outstanding Reviewer Award, Journal of Consumer Research
2003 Outstanding Reviewer Award, Journal of Consumer Research
1996 American Marketing Association Doctoral Consortium Faculty Fellow
1994 University of Cincinnati Faculty Achievement Award
1993 Best Article, Journal of Consumer Research
1993 Who"s Who in Science and Engineering
1992 Best Article, Journal of Consumer Research
1992 Outstanding Reviewer Award, Journal of Consumer Research
1991 Best Article, Journal of Consumer Research
1991 Outstanding Reviewer Award, Journal of Consumer Research
1990 Outstanding Reviewer Award, Journal of Consumer Research
1989 Robert Ferber Award
Student Advising
Kim, John Dissertation Committee Member Status:Completed
Service
Distinguished Research Professor AHSS Committee Committee Member Type:University Level:University 09-01-2017
Marketing Ph.D. Program Committee Committee Chair Type:Departmental Service Level:Department 09-01-2016
American Marketing Association Doctoral Consortium Faculty Fellow Faculty Fellow Type:University/College Service Level:University 2007 -2007
American Marketing Association Doctoral Consortium Faculty Fellow Faculty Fellow Type:University/College Service Level:University 1996 -1996
Basic and Applied Social Psychology Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Cognitive Science, Journal of the Academy of Marketing Science Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Journal of Advertising; Journal of Applied Social Psychology; Journal of Behavioral Decision Making Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Journal of Business Research; Journal of Experimental Psychology: Learning, Memory, and Cognition; Journal of Experimental Social Psychology Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Journal of Marketing; Journal of Marketing Research Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Journal of Personality and Social Psychology; Management Communication Quarterly Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Management Science; Marketing Science Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Motivation and Emotion Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
National Science Foundation Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Organizational Behavior and Human Decision Processes; Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Personality and Social Psychology Bulletin Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Psychological Science Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Psychology & Marketing; Social Cognition, Thinking and Reasoning Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations
Marketing Letters Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 2007
Society for Consumer Psychology Task Force Member Type:Prof. Org. Level:Service to Professional Associations 2003
Behavioral Marketing Abstracts Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 2002
International Journal of Research in Marketing Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1997
Association for Consumer Research Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 1994
Journal of Consumer Psychology Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1992
Journal of Consumer Research Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1989
Association for Consumer Research Conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 2007 -2007
Policy Board Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1994 -2007
Association for Consumer Research Advisory Council Type:Prof. Org. Level:Service to Professional Associations 2003 -2004
Association for Consumer Research Conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 2003 -2003
Society for Consumer Psychology Scientific Affairs Committee Type:Prof. Org. Level:Service to Professional Associations 2001 -2003
Association for Consumer Research Conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 1996 -1996
Association for Consumer Research Committee Chair Type:Prof. Org. Level:Service to Professional Associations 1995 -1996
Society for Consumer Psychology President/Elect/Past Type:Prof. Org. Level:Service to Professional Associations 1995 -1996
Society for Consumer Psychology Conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 1994 -1995
Education and Training committee Chair Education and Training Committee Chair Type:Prof. Org. Level:Service to Professional Associations 1989 -1994
Society for Consumer Psychology Co-Principle Investigator Type:Prof. Org. Level:Service to Professional Associations 1993 -1993
Society for Consumer Psychology Scientific Affairs Committee Type:Prof. Org. Level:Service to Professional Associations 1991 -1992
Association for Consumer Research conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 1988 -1988
Courses Taught
BUYERBEHAVIOR
CONSUMERBEHAVIOR
CONSUMERRESEARCH
BUYER BEHAVIOR
CONSUMER BEHAVIOR
CONSUMER RESEARCH
Behavioral Seminar in Marketing
Consumer Behavior
Consumer Behavior
BEHAVIORAL SEMINAR
BUYER BEHAVIOR
Buyer Behavior
Consumer Insights
Consumer Research Methods Seminar
Behavioral Seminar in Marketing
Buyer Behavior
Consumer Insights
Behavioral Seminar in Marketing
Individual Study
Behavioral Seminar in Marketing
Consumer and Institutional Purchasing Behavior
Behavioral Seminar in Marketing
Consumer and Institutional Purchasing Behavior
Purchasing Behav
Sem Genl Marketing
Buyer Beh
Purchasing Behav
Sm Genl Marketing