Professional Summary
Karen A. Machleit is Department Head and Professor of Marketing. She completed her marketing PhD at Michigan State University with support areas in advertising and psychometrics. Her primary research interest is in the area of affective responses in consumption contexts. She has published studies that examine the emotional responses people have to advertising, as well as the feelings that people experience while shopping. She has also studied reactions to the retail store atmosphere, especially reactions to crowded retail environments and the effect of these reactions on shopping satisfaction. Another research interest is in measurement issues and scale development. Her work has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Psychology & Marketing, Journal of Advertising, Journal of Retailing, Marketing Letters, and the Journal of Business Research, among others. Among her publications, two were finalists for Best Article awards: the 1991-1993 Journal of Consumer Research and 1988 Journal of Advertising awards. She is a member of the Association for Consumer Research, Society for Consumer Psychology, and the American Marketing Association. She has served SCP as Secretary/Treasurer 1998-2001, as co-chair for the 1998 SCP conference, and as co-chair for the 2001 SCP Online Consumer Psychology conference. She co-chaired the Branding and Marketing Communication Track for the 2006 Summer AMA conference and co-chaired the 2007 Winter AMA Conference.
Dr. Machleit teaches courses in advertising, retailing, marketing research and consumer behavior and a Ph.D. seminar in measurement and path modeling. She has had visiting teaching appointments at ESC-Toulouse, France and Bond University, Queensland, Australia, and teaches a study abroad International Retailing course with Politechnico di Milano, in Milan, Italy.
Dr. Machleit is a Lindner Teaching Fellow and an award-winning teacher: she has won the Dornoff Fellow of Teaching Excellence and Undergraduate EXCEL teaching awards. She won the inaugural UC Outstanding Department Head Award in 2019 and the Lindner Service to Research Award in 2020. Most notably, she won the UC Faculty Career Award in 2020, for excellence in research, teaching, and service.
Education
BS: Central Michigan University To Present (Marketing)
MBA: Central Michigan University To Present
Ph D: Michigan State University To Present (Marketing)
Research and Practice Interests
Affective Responses in Consumption Contexts, Retail Atmospherics, Effects of Consumer Exposure to Advertising, Measurement Issues and Scale Development
Positions and Work Experience
- Professor, Department of Marketing, University of Cincinnati,
2002 - Marketing Department Head, University of Cincinnati,
Research Support
Grant: #Exhibit A Project Specification (MKTG 7017) Investigators:Machleit, Karen 01-15-2020 -04-30-2024 Procter & Gamble Company Consumer Insights for MKTG 7017 Role:PI $7,000.00 Active Level:Industry
Publications
Published Abstracts
Corinne Novell;Machleit, Karen; "Closing the Gender Gap in Confidence: Using an All-Female Marketing Class to Increase Confidence Levels in Women" .[Abstract]
Other Publications
Novell, Corinne; Machleit, Karen; Sojka, Jane (2016. ) • “Are Good Salespeople Born or Made? An Implicit Theories Perspective with Implications for Hiring and Training,” .36 (4 ) , Journal of Personal Selling and Sales Management
Kellaris, James J.; Machleit, Karen A. (12-30-2016. ) Signage as Marketing Communication: A Conceptual Model and Research Propositions .1 (1 ) , Interdisciplinary Journal of Signage and Wayfinding
Pogacar, Ruth; Machleit, Karen; Kellaris, James (2015. ) The Effect of Subjective Abundance on Prosocial Behavior . Association for Consumer Research
Pogacar, Ruth; Machleit, Karen; Kellaris, James (2015. ) The Influence of Life Abundance and Financial Abundance on Higher Order Goals . Association for Consumer Research
Sundar, Aparna; Kardes, Frank; Machleit, Karen; Flanigan, Lauren (2014. ) Color Harmony on Perceived Variety and Consumption Estimates . Advances in Consumer Research
Krishnan Palghat, Vijaykumar; Machleit, Karen; Kellaris, James; ; ; ; ; ; ; ; (2014. ) Musical Intelligence: Explication, Measurement, and Implications for Consumer Behavior .31 (4 ) , Journal of Consumer Marketing
Sundar, Aparna; Noseworthy, Theodore J; Machleit, Karen (2013. ) Beauty in a Bottle: Product Aesthetics Cues Efficacy Beliefs of Product Performance .41 , Association for Consumer Research
Cline, Thomas W.; Machleit, Karen; Kellaris, James (2011. ) Consumers" Need for Levity in Advertising Communications . Journal of Marketing Communications
Jones, Marilyn Y; Vilches-Montero, Sonia; Spence, Mark T; Eroglu, Sevgin A; Machleit, Karen (2010. ) Do Australian and American consumers differ in their perceived shopping experiences? A bi-cultural analysis .38 (8 ) , International Journal of Retail and Distribution Management
Krishnan Palghat, Vijaykumar; Machleit, Karen; Kellaris, James Listener Musical Intelligence:Exlication, Measurement and Implications . Psychology of Music
Eroglu, Sevgin A.; Machleit, Karen; Feldman Barr, Terri (08-2005. ) Perceived Retail Crowding and Shopping Satisfaction: The Role of Shopping Value . Journal of Business Research, Special Issue on Retail Consumer Decision Making
Eroglu, Sevgin A.; Machleit, Karen; Chebat, Jean-Charles (06-2005. ) The Interaction of Retail Density and Music Tempo on Shopper Responses . Psychology and Marketing
Machleit, Karen; Meyer, Tracy; Eroglu, Sevgin A. (05-2005. ) Hassles and Uplifts While Shopping: Event Evaluations and Suggestions for a Research Agenda . Journal of Business Research, Special Issue on Retail Strategy and Consumer Decision Research
Allen, Chris; Machleit, Karen; Kleine, Susan; Notani, Arti (2005. ) A Place for Emotion in Attitude Models . (58 (April) ) , Journal of Business Research, Special Issue on Affective Responses
Machleit, Karen; Eroglu, Sevgin A.; Davis, Lenita M. (02-2003. ) Empirical Testing of a Model of Online Store Atmospherics and Shopper Responses . Psychology and Marketing, Special Issue on Behavioral Dimensions of e-Commerce
Machleit, Karen; Eroglu, Sevgin A.; Davis, Lenita M. (2001. ) Atmospheric Qualities of Online Retailing: A Conceptual Model end Implications . Journal of Business Research, Special Issue on Retail Strategy and Consumer Decision Research
Machleit, Karen; Powell Mantel, Susan (2001. ) Emotional Response and Shopper Satisfaction: Moderating Effects of Shopper Attributions . Journal of Business Research, Special Issue on Retail Strategy and Consumer Decision Research
Machleit, Karen; Eroglu, Sevgin A. (2000. ) Describing and Measuring Emotional Response to Shopping Experience . Journal of Business Research, Special Issue on Retail Atmospherics
Machleit, Karen; Eroglu, Sevgin A.; Powell Mantel, Susan (2000. ) Retail Crowding and Shopping Satisfaction: What Modifies the Relationship? . Journal of Consumer Psychology
Machleit, Karen; Kellaris, James; Eroglu, Sevgin A. (1994. ) Human Versus Spatial Dimensions of Crowding Perceptions in Retail Environments: A Note on Their Measurement and Effect on Shopper Satisfaction . Marketing Letters
Allen, Chris; Machleit, Karen; Madden, Thomas (1993. ) The Mature Brand and Brand Interest: An Alternative consequence of Ad-Evoked Affect . Journal of Marketing
Machleit, Karen; Kent, Robert J. (1992. ) The Effects of Postexposure Test Expectation in Advertising Experiments Utilizing Recall and Recognition Measures . Marketing Letters
Allen, Chris; Machleit, Karen; Kleine, Susan (03-1992. ) A Comparision of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience . Journal of Consumer Research
Machleit, Karen; Eroglu, Sevgin A. (1990. ) An Empirical Investigation of Antecedents and Consequences of Retail Crowding . Journal of Retailing
Allen, Chris; Machleit, Karen; Madden, Thomas J. (1990. ) Measuring and Modeling Brand Interest as an Alternative Ad Effect with Familair Brands . Advances in Consumer Research: Vol. XVII
Machleit, Karen; Macklin, M. Carole (1990. ) Measuring Preschool Children"s Attitude . Marketing Letters
Machleit, Karen; Kent, Robert J. (1990. ) The Differential Effects of Within-Brand and Between-Brand Processing on the Recall and Recognition of Television Commercials . Journal of Advertising
Machleit, Karen; Eroglu, Sevgin A. (1989. ) Effects of Individual and Product-Specific Variables on Utilizing Country of Origin as a Product Quality Cue . International Marketing Review
Machleit, Karen; Comer, James M.; Lagace, Rosemary R. (1989. ) Psychometric Assessment of a Reduced Version of Indsales . Journal of Business Research
Machleit, Karen; Wilson, R. Dale (1988. ) Emotional Feelings and Attitude Toward the Advertisement: The Roles of Brand Familiarity and Repetition . Journal of Advertising
Allen, Chris; Machleit, Karen; Marine, Susan S. (1988. ) On Assessing the Emotionality of Advertising Via Izard"s Differential Emotions Scale . Advances in Consumer Research: Vol XV
Machleit, Karen (1985. ) Advertising Decision Models: A Managerial Review . Current Issues and Research in Advertising
Published Books
Dixon, Andrea; Machleit, Karen (2007. ) Marketing Theory and Applications .American Marketing Association
Machleit, Karen; Yalch, Richard; Haugtvedt, Curtis P (2005. ) Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World .Erlbaum
Campbell, Margaret C; Machleit, Karen (1998. ) Society for Consumer Psychology Conference Proceedings .Society for Consumer Psychology
Book Chapter
Machleit, Karen (2018 ) Developing Measures of Latent Constructs: A Practical Guide to Psychometric Theory Handbook of Research Methods in Consumer Psychology
Eroglu, Sevgin A.; Machleit, Karen (2008 ) Theory in Consumer-Environment Research: Diagnosis and Prognosis Erlbaum
Presentations
Invited Presentations
Machleit, Karen; Chebat, Jean-Charles; Eroglu, Sevgin A. (2003. ) The Interaction of Retail Density and Music Tempo on Shopper Responses .ACRA Spring Conference, ACRA, Montreal, CA. Level:International
Honors and Awards
Finalist for the 1991-1993 Journal of Consumer Research Best Article Award Finalist between 1991-1993
Ronald J. Dornoff Fellow of Teaching Excellence Level:College Type:Teaching
2014 Lindner Teaching Fellow
2013 Undergraduate EXCEL Teaching Award
Student Advising
Meyer, Tracy Dissertation Committee Chair Status:Completed 2005
Whiting, Anita Dissertation Committee Member 2005
Leonard, Ana Dissertation Committee Member Status:Completed 2002
Jung, Jae Min Dissertation Committee Member Status:Completed 2002
Davis, Lenita Dissertation Committee Chair Status:Completed 2001
Service
CBA Economics Task Force Type:University Level:University 2000 -2000
Distinguished Graduate Assistantship Applications Type:University Level:University 2000 -2000
Training in the use of instructional technology Attendee, Meeting Type:University Level:University 07-1999 -1999
University Task Force, UGC Graduate Assistantships Type:University Level:University 1997 -1998
Marketing Department Doctoral Program Committee Committee Member Type:Departmental Service Level:Department 1995 -2002
Recruiting Committee for the Dept. of QA/OM Committee Member Type:Departmental Service Level:Department 1999 -1999
Marketing Department Faculty Recruiting Committee Type:Departmental Service Level:Department 1997 -1999
Marketing Department Doctoral Program Committee Ph.D. Program Coordinator and Chair Type:Departmental Service Level:Department 1996 -1999
Marketing Department Faculty Recruiting Committee Type:Departmental Service Level:Department 1996 -1997
Dillon Scholarship Judge Type:Departmental Service Level:Department 1987 -1990
Marketing Department Head Recruiting Committee Type:Departmental Service Level:Department 1988 -1989
Marketing Department Faculty Recruiting Committee Type:Departmental Service Level:Department 1987 -1989
COB Coordinator with DAAP/Engineering Student Studio Projets Type:University/College Service Level:University 2007 -2011
Energize Linder Hall Strategic Planning Team Team Leader Type:University/College Service Level:University 2006 -2008
Search Committee: CoB Undergraduate Programs Director Committee Member Type:University/College Service Level:University 2003 -2003
CBA Instructional Technology Committee Type:University/College Service Level:University 1999 -2000
CBA Student Complain Committee Type:University/College Service Level:University 1998 -2000
New Faculty Mentoring Program Faculty Mentor Type:University/College Service Level:University 1998 -1999
CBA Ph.D. Program Committee Type:University/College Service Level:University 1996 -1999
CBA Curriculum Implementation Task Force Type:University/College Service Level:University 1993 -1993
CBA Advisory Committee for Masters" Programs Type:University/College Service Level:University 1991 -1992
CBA Student Complain Committee Type:University/College Service Level:University 1989 -1991
CBA Library Committee Type:University/College Service Level:University 1986 -1990
Editorial Review Board Memeber (Reviewed for Journal of Consumer Psychology and Academy of Marketing Science Review. ) Type:Prof. Org. Level:Service to Professional Associations
Society for Consumer Psychology, Division 23 (Served a two year term as secretary/ treasurere and served three years on the executive board, 1998-2000. ) Secretary Type:Prof. Org. Level:Service to Professional Associations
AMA Winter Educators" Conference Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 2007
Fifth SMA Retail Conference Session Chair Type:Prof. Org. Level:Service to Professional Associations 2002
Cociety for Consumer Psychology Conference Session Chair Type:Prof. Org. Level:Service to Professional Associations 1999
Journal of Retailing and Consumer Services Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1998
Retail Strategy and Consumer Decision Research Seminar Session Chair Type:Prof. Org. Level:Service to Professional Associations 1998
AMA Doctoral Consortium Member Type:Prof. Org. Level:Service to Professional Associations 1997
Association for Consumer Research Conference Session Chair Type:Prof. Org. Level:Service to Professional Associations 1996
Association for Consumer Research Conference Type:Prof. Org. Level:Service to Professional Associations 1995
Journal of Business Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1995
Association for Consumer Research Conference Member Type:Prof. Org. Level:Service to Professional Associations 1994
Academy of Marketing Science Conference Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1992
Association for Consumer Research Conference Session Chair Type:Prof. Org. Level:Service to Professional Associations 1992
Journal of Advertising Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1992
American Marketing Association Educators" Conference Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1990
Association for Consumer Research Conference Session Chair Type:Prof. Org. Level:Service to Professional Associations 1990
Association for Consumer Research Conference Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1989
Direct Marketing Policy Center Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1988 -2016
Prepared Proposal Submission: Provost"s Exemplary Department Award Type:Prof. Org. Level:Service to Professional Associations 08-2015 -12-2015
Direct Marketing Policy Center Type:Prof. Org. Level:Service to Professional Associations 01-2015 -12-2015
Journal of Consumer Psychology Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 01-2015 -12-2015
Journal of Retailing Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 01-01-2015 -12-31-2015
Lindner Teaching Fellows Member Type:Prof. Org. Level:Service to Professional Associations 01-2015 -12-2015
Marketing Advisory Board Type:Prof. Org. Level:Service to Professional Associations 01-2015 -12-2015
Marketing Department Educator Faculty Recruiting Committee Committee Chair Type:Prof. Org. Level:Service to Professional Associations 01-2015 -12-2015
Marketing Department Tenure Track Faculty Recruiting Committee Committee Chair Type:Prof. Org. Level:Service to Professional Associations 01-2015 -12-2015
UC Fashion Association Faculty Advisor Type:Prof. Org. Level:Service to Professional Associations 01-2015 -12-2015
Academy of Marketing Science Dissertation Award Type:Prof. Org. Level:Service to Professional Associations 2006 -2006
AMA Educators" Conference Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 2006 -2006
John A. Howard AMA Doctoral Dissertation Award Type:Prof. Org. Level:Service to Professional Associations 2005 -2005
Advertising and Consumer Psychology Conference Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 2001 -2001
SCP Dissertation Competition Type:Prof. Org. Level:Service to Professional Associations 1999 -2001
Interview Committee for Journal of Consumer Psychology Member Type:Prof. Org. Level:Service to Professional Associations 1998 -1998
Society for Consumer Psychology Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 1998 -1998
Society for Consumer Psychology Conference Committee Member Type:Prof. Org. Level:Service to Professional Associations 1997 -1998
AMA Winter Educators" Conference Session Chair Type:Prof. Org. Level:Service to Professional Associations 1992 -1992
International Marketing Review Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1989 -1992
Professional Affiliation
American Marketing Association,
Association for Consumer Research,
Society for Consumer Psychology,
Courses Taught
INTRO MKTG
MEASUREMENT AND SEM
PHD DISSERTATION RE
PHD INDEP STUDY
PROSEMINAR IN MKTG
ADVERTISING
PHD DISSERTATION RE
PHD RESEARCH MARKET
RETAILING STRATEGY
INTERNATIONL RETAIL
INTRO MKTG
PHD DISSERTATION RE
PHD RESEARCH MARKET
INTROMKTG
PHDDISSERTATIONRE
PHDINDEPSTUDY
ADVERTISING
IND STUDY IN MKTG
MARKETING FOUNDATNS
PHD DISSERTATION RE
RETAILING STRATEGY
IND STUDY IN MKTG
INTERNATIONL RETAIL
INTRO MKTG
MEASUREMENT AND SEM
PHD DISSERTATION RE
PHD INDEP STUDY
MARKETING FOUNDATNS
PHD DISSERTATION RE
PHD INDEP STUDY
PROSEMINAR IN MKTG
RETAILING STRATEGY
ADVERTISING
IND STUDY IN MKTG
MARKETING FOUNDATNS
MARKETING FOUNDATNS
PHD DISSERTATION RE
PHD RESEARCH MARKET
RETAILING STRATEGY
Advertising and Marketing Communication
PhD Independent Study in Marketing
Study Abroad: International Retailing
Independent Study in Marketing
Introduction to Marketing
Marketing Foundations
PhD Dissertation Research
PhD Independent Study in Marketing
PhD Research in Marketing
Retailing Strategy
Independent Study in Marketing
Marketing Foundations
PhD Dissertation Research
PhD Research in Marketing
Retailing Strategy
Study Abroad: International Retailing
Advertising and Marketing Communication
Measurement and Structural Equations Modeling
PhD Dissertation Research
PhD Independent Study in Marketing
Product Design Studio
Study Abroad: International Retailing
MARKETING FOUNDATNS
MKTG INDPNDENT STUD
PHD DISSERTATION RE
PHD INDEP STUDY
PHD RESEARCH MARKET
PROSEMINAR IN MKTG
RETAILING STRATEGY
IND STUDY IN MKTG
MARKETING FOUNDATNS
PHD DISSERTATION RE
PHD RESEARCH MARKET
IND STUDY IN MKTG
MKTG INDPNDENT STUD
PHD CURRENT TOPICS
PHD DISSERTATION RE
PHD INDEP STUDY
Advertising and Marketing Communication
PhD Dissertation Research
PhD Independent Study in Marketing
PhD Research in Marketing
Retailing Strategy
Advertising & Marketing Communication
PhD Dissertation Research
PhD Research in Marketing
Retailing Strategy
Advertising & Marketing Communication
measurement & Structural Equation
PhD Dissertation Research
PhD Independent Study in Marketing
PhD Research in Marketing
PhD Dissertation Research
PhD Independent Study in Marketing
PhD Research in Marketing
Pro Seminar in Marketing
Retailing Strategy
Advertising
PhD Dissertation Research
Research in Marketing
Retailing
PhD Dissertation Research
Research in Marketing
Retailing
Advertising
PhD Dissertation Research
Research in Marketing
Advertising
Individual Study
PhD Dissertation Research
Research in Marketing
Independent Study
Individual Study
PhD Dissertation Research
Research in Marketing
Retailing
Advertising
Independent Study
PhD Dissertation Research
Pro Seminar in Marketing
Research in Marketing
Retailing
Adv Essentials
Adv Measure & Analy
Independent Study
Independent Study in Marketing
PhD Dissertation Research
PhD Dissertation Research
Research in Marketing
Independent Study
PhD Dissertation Research
Research in Marketing
Retailing
Adv Essentials
Independent Study
PhD Dissertation Research
Research in Marketing
Retailing
Advertising
Independent Study
Independent Study in Marketing
Individual Study
PhD Dissertation Research
Pro Seminar in Marketing
Research in Marketing
Advertising
Independent Study
Individual Study
PhD Dissrtation Res
Research in Mktg
Independent Study
Individual Study
PhD Dissrtation Res
Research in Mktg
Special Topics
Advertising
PhD Dissrtation Res
Product Design Studio
Product Design Studio
Adv Measure & Analy
Independent Study
Independent Study
Individual Study
PhD Dissrtation Res
Independent Study
Individual Study
PhD Dissrtaton Res
Research in Mktg
Individual Study
Research in Mktg
Special Topics
Independent Study
Independent Study
Individual Study
PhD Dissertation Res
PhD Dissertation Research
Research in Marketing
Special Topics
Independent Study
Individual Study
PhD Dissertation Research
Pro Seminar in Mktg
Independent Study
Individual Study
PhD Dissertation research
Research in Mktg
Spec Topics in Mkt
Independent Study
Individual Study
PhD Dissertation Res
Research in Mktg
Individual Study
PhD Dissertation Res
Research in Mktg
Adv Measure & Analy
Independent Study
Individual Study
PhD Dissertation Res
Research in Mktg
Advertising Mgmt
Independent Study
Individual Study
PhD Dissertation Res
Faculty Development Activities
-1998 Summer Institute for Instructional Technology Type:Workshop
08-05-1996 -08-09-1996 Inter-university Consortium for Political and Social Research course "General Structural Equation Models: Intermediate Topics" University of Michigan Type:Conference Attendance
-04-1996 Seventh Conference and Expo. on Interactive Marketing NBC and Adweek Type:Conference Attendance