Elliott Manzon

Dr. Elliott Manzon is a student-focused Associate Professor – Educator of Marketing who uses interactive courses and experiential learning to prepare students for careers in marketing and business.  Elliott specializes in creating online courses that are engaging, interactive, and experiential. His most popular courses are Marketing Research and New Product Development which he teaches at both the undergraduate and graduate levels. In these classes, students actively participate in tackling real-world business challenges, conducting their own marketing research studies, and developing innovative products. Elliott's teaching approach employs experiential learning to not only captivate students but also to equip them with the skills needed for successful careers in marketing and entrepreneurship.

Elliott has been recognized for his innovative contributions to marketing education through awards at both the colllege level as well as from international marketing organizations. He has received awards for teaching excellence including the Marketing Management Association AxcessCapon Teaching Innovation Competition, the University of Cincinnati Innovative Uses of Technology in Teaching Award, the Lindner College of Business Undergraduate Teaching Award, the Boyd Breakthrough in Innovative Teaching Excellence Award, the Westerbeck Junior Faculty Graduate Teaching Award, and Society of Marketing Advances Cengage Pride/ Ferrell Innovations in Teaching Award.

Elliott received his Ph.D. in Design Science from the University of Michigan where he studied the interaction of marketing, product design, and consumer perceptions. Elliott's research has investigated marketing pedagogy, online consumer product reviews, aging consumer groups, and perceptions of product usability. His research has been published in Marketing Education Review and presented at national marketing conferences of the American Marketing Association, the Society for Judgment and Decision Making, Marketing Management Association, and the Society of Marketing Advances.

BBA: University of Michigan Ann Arbor, MI, To Present (Marketing)

Ph D: University of Michigan Ann Arbor, MI, 2013 (Design Science)

Peer Reviewed Publications

Manzon, E. (2020. ) Eye Tracking Technology in the Marketing Classroom: An Experiential Learning Method .Marketing Education Review, , 30 (2 ) ,105 -105-111

Manzon, E (2017. ) Creating Student Engagement: The Kickstarter Active Learning Project .Marketing Education Review, , 27 (2 ) ,115 -115-118

Invited Presentations

Manzon, E. (2023. ) Teaching Moment: Research Based Techniques for Improving Engagement in Online Lessons .Society for Marketing Advances Annual Conference, Fort Worth, TX.

Manzon, E. (2018. ) Keys to Creating Successful Group Projects .Learning & Teaching at UC Conference, Cincinnati, OH.

Manzon, E. (2017. ) Experiencing a Customer’s Journey: Eye Tracking Technology in the Marketing Classroom .Marketing Management Association Fall Educators’ Conference, Pittsburgh, PA.

Sojka, J., Manzon, E., & Shah, E. (2017. ) Bringing the “Real World” into the Marketing Classroom: Incorporating In-Class Experiential Learning throughout the Marketing Curriculum .American Marketing Association Winter Educators Conference, Orlando, FL.

Manzon, E. (2016. ) Engaging Student Interest: The Kickstarter Active Learning Project .Marketing Management Association Annual Fall Conference, Providence, RI.

Manzon, E. (2016. ) Engaging Students with Active Learning Group Projects .Academy for Teaching and Learning Teaching Showcase, Cincinnati, OH.

Manzon, Elliott (02-18-2017. ) In-class Experiential Learning in a New Product Development Class .2017 American Marketing Association Winter Conference, American Marketing Association, Orlando, Florida. Conference. . Level:International

Manzon, Elliott (2013. ) The Influence of Product Design on Consumer Perceptions .University of Michigan Decision Consortium, University of Michigan, Ann Arbor, MI. Seminar. .

Manzon, E. (2023. ) Improving Your Teaching with Artificial Intelligence Tools .Society for Marketing Advances Annual Conference, Fort Worth, TX.

Manzon, E. (2023. ) Using Dynamic Documents to Make Classes Interactive .Marketing Management Association Spring Conference,

Manzon, E. (2021. ) Methods for Creating Interactive Synchronous Online Courses .Society for Marketing Advances Annual Conference, Orlando, FL.

Manzon, E. (2020. ) Seven Technology Tools for Better Online Classes .Society for Marketing Advances Virtual Conference,

Manzon, E. (2020. ) One Week to Launch: Selling T-shirts Online in a Marketing Class .American Marketing Association Winter Academic Conference, San Diego, CA.

Manzon, E. (2019. ) Design Thinking in the Classroom: A Task to Teach Customer Empathy .Society for Marketing Advances Annual Conference, New Orleans, LA.

Blair, J., Gala, P., Hood Hopkins, K., Harrison, D., Manzon, E. (2019. ) How to get Non-Marketing Majors Interested in Marketing Courses .Society for Marketing Advances Annual Conference, New Orleans, LA.

Manzon, E. (2018. ) Guide to Using Competitions to Make Student Presentations More Engaging .Society for Marketing Advances Annual Conference, West Palm Beach, FL.

2018 Drew & Wendy Boyd Breakthrough in Innovative Teaching Excellence Award Level:College

2017 Teaching Excellence Award Excellence in teaching in greater Cincinnati Level:Local

2017 AxcessCapon Teaching Innovation Competition Winner Level:International

2017 University of Cincinnati Innovative Uses of Technology in Teaching Award Level:University

2016 AxcessCapon Teaching Innovation Competition Runner-up Finalist Level:National

2016 E-Learning Champion Level:University

2015 Cengage Pride-Farrell Innovations in Teaching Award Level:International

2012 Rackham Graduate Student Research Grant Level:University

2023 University of Cincinnati Academy of Fellows for Teaching & Learning

2022 Lindner College of Business Westerbeck Graduate Teaching Award

2021 Lindner College of Business Michael L. Dean Excellence in Classroom Education & Learning Excel Undergraduate Teaching Award