Pama A. Mitchell , PhD, Mass Communication Research

Biography: My career in the fields of communication and journalism began in the 1970s when I worked as a writer and producer for a PBS affiliate in Raleigh, NC. Later, as a PhD student I had a research fellowship at UNC-Chapel Hill that encompassed public relations for that University as well as survey research projects for its School of Journalism. I also was Manager of Surveys for CBS News, working with colleagues at the New York Times on joint CBS News/New York Times Polls. After completing my PhD I became Director of Polling for a large newspaper (the Atlanta Journal-Constitution), and conducted public opinion research for other non-profit, media and government clients through my own consulting business. In recent years, I also have been actively engaged in newspaper and magazine writing—as a staffer for the start-up local weekly, The Northern Kentucky Sunday Challenger, and as a freelancer for a range of local, regional and national publications. My teaching background before taking my current joint Field Service appointment to teach in the Department of Communication and in the English Department's journalism program includes a tenure-track position at East Carolina University (where I taught broadcast journalism) and at UNC-Chapel Hill while completing my master’s degree. Over the years I have taught everything from film criticism and screenplay writing to advertising copywriting for radio and television and basic news reporting. I live in Clifton with my husband, George Bishop, who is Professor of Political Science here at UC. Research Areas: My research has included articles and papers on how voters use political advertising (from a uses & gratifications perspective), the effects of negative political advertising on voter turnout and participation, the role of public opinion polls in the marketing of political candidates, and the response of the broadcasting industry to the blacklisting practices of the McCarthy era.

Ph.D.: University of North Carolina Chapel Hill, 1994 (Mass communication research)

Master of Arts in Communication: University of North Carolina Chapel Hill, 1979 (Film studies; broadcast journalism)

Bachelor of Arts: University of Maryland College Park, 1975 (Journalism; English; History)

Peer Reviewed Publications

"The Response of the Broadcasting and Advertising Trade Press to Television Blacklisting Practices, 1950-1956." Mass Comm Review 16 (1989): 63, 69.

Book Chapter

"Handbook of Political Marketing." Media Polls, Candidates and Campaigns. Ed. Bruce Newman. Sage Publications, 1999. 177, 195.

"An Introduction To Film Criticism." Cinematic Unite: The Achievement of Citizen Kane. Ed. J.H. Richards. Chapel Hill: University of North Carolina Press, 1987. 255, 261.

Newspaper Article

"Eat Right, Live Well." Whole Living Journal Cincinnati, OH 2005

"Taste Treats." The Sunday Challenger Covington, KY 2004

"Healthy Holidays." The Sunday Challenger Covington, KY 2004: C1, C2.

"Trend Watch." Journal-Constitution Atlanta, GA 1994: 3.

Lecture

(05-2002. ) The Role of Research in Public Relations Campaigns .University of Cincinnati.

(11-1994. ) Conducting and Reporting Public Opinion Polls during the 1994 .University of Georgia at Athens.

Paper Presentations

(05-2001. ) Child Prostitution in the U.S.: A Survey of Juvenile Court Judges .Montreal, Quebec.

(05-1996. ) Asking about Balancing the Budget: Newt’s Way and Another Way .Salt Lake City, UT.

(05-1994. ) Why We Watched: The Uses of Political Advertising by Bush, Clinton and Perot Voters .Danvers, MA.

(08-1991. ) Effect and Effectiveness of Negative Political Advertising in the 1988 U.S. Presidential Campaign .Boston, MA.

(05-1991. ) The Uses of Televised Political Advertising: An Experiment with Question Wording .Phoenix, AZ.

(05-1990. ) Attack Ads and Turned-Off Voters: Some Effects of Television Advertising in the 1988 U.S. Presidential Election .Lancaster, PA.

(08-1989. ) Television Blacklisting Practices, 1950-1956 .Washington, DC.

(09-1989. ) How Exposure to Televised Campaign Advertising Influences Evaluation of the Campaign and Intent to Vote .Raleigh, NC.

journalism, survey, communication, precision journalism, public relations

15-COMM-326 INTRO TO MASS COMM

15-JOUR-214 INTRO TO JOURNALISM

15-COMM-300 Public Relations Research

15-JOUR-300 Precision Journalism

09-2010 -06-2011 Service-Learning Faculty seminar to enhance and improve service-learning aspect of Public Relations Research course, CET&L Langsam Library, UC Type:Seminar

Dr. Pama Mitchell joined UC's faculty in 2003 and teaches in both the Communication and Journalism departments. Her areas of expertise include public opinion research for journalists, mass media and society, public relations research and journalism and mass communication history. Dr. Mitchell offers experiential learning in public-relations classes, teaches some of her courses online, and serves as an advisor for journalism majors. ,