Andy Noller

BS: Wright State University To Present (Management)

BS: Wright State University To Present (Marketing)

BS: Wright State University To Present (Psychology)

MBA: Wright State University To Present (Marketing)

2007 - Management Consultant, Counseled clients on their transition initiatives and strategies. Provided guidance on utilizing databases for market/company research and information retrieval. Presented data querying and filtering techniques. • Received recognition award within four months (by nomination) from corporate for teamwork/collaboration. , Right Management, Inc.,

2005 - Public Speaking & Affiliations, • Marketing expert speaker at Retail Bakers of America: Midwest Professional Bakers Education Conference. • American Marketing Association board member; facilitated segmentation and marketing research sessions. ,

2005 - Strategic Marketing Consultant, • Performed data analysis, created graphical representation, and provided interpretation for R.L. Repass client. • Led customer research study that included writing questionnaire, fielding, data analysis, and creating report. • Provided expertise on new product projects (product concept development, brand stretch, category drivers) for WonderGroup’s biggest clients. Developed questionnaires and research session discussion guides. • Won KGB Advertising new client and spearheaded research that resulted in actionable product line optimization by 30% and stronger brand positioning against competition. , Select Clients: R.L. Repass & Partners, Harrison Home Bakery; WonderGroup; KGB Advertising,

2001 - Adjunct Marketing Instructor, Practiced unique teaching style for Consumer Behavior, Marketing, and Retailing courses that drive student’s knowledge with cutting edge content, such as: research techniques, data utilization, segmentation, and strategy. • Driving student retention with evaluation approval scores of 94% and up to 50% student repeat rates. , University of Cincinnati ,

2006 -2006 Account Manager, North America, Improved account stewardship by stabilizing decline of assigned clients and implementing tracking tool for more effective account planning. Performed existing/new business growth, consultation, and proposal writing. • Led a task force to develop and implement an online delivery tool that saved internal production time and resulted in more pertinent and actionable information customers could utilize towards advertising campaigns. , ARSgroup, Inc.,

2004 -2004 Associate Client Manager, P&G Team, Managed and grew accounts along with 100% on time delivery. Counseled clients on product offerings based on analytic need, primary research study design, and ensured timelines and costs reflected client’s needs. • Uncovered consumer drivers that provided critical product insights for client and resulted in improved messaging content. , ACNielsen BASES, Inc.,

2001 -2003 Market Planning/Project Manager/Strategy Analyst, Owned multiple projects for internal client service role requiring interdepartmental collaboration (sales, product development, IT, marketing, finance). Performed data warehouse queries, data manipulation (Hummingbird and SQL), and managed product, customer, and market data analysis for lexisONE® and LexisNexis® Bookstore. Created and presented actionable reports to executive team. Responsible for online website metrics tracking. • Oversaw improved online product demo program that resolved usage issues with sales organization, halted revenue loss equivalent of $60 million, and implemented R.O.I. metrics/monitoring systems. • Built $7 million market plan for LexisNexis® Bookstore website that was implemented, exceeded 43% growth goals, and provided customers additional choices with expanded cross-media offering. • Created pricing model for lexisONE® product extension that eliminated sales/online channel conflict and increased incremental revenue 4% for both channels. • Uncovered and utilized critical industry data that provided more accurate market size assessment and decision making information for senior executive team. Results were improved market strategy against competition. , LexisNexis, Inc.,

2000 -2001 Research Analyst, Collaborated with brand, creative, IT, and strategy associates as well as clients to help build their online brand identity. Performed competitive assessments, industry trend research, and marketing plan analyses for clients. • Created industry research brief for business development team that resulted in $300 million business win. • Applied strategic matrices that solved client’s positioning issues; especially in the Internet technology space. Usefulness of matrices were realized by manager and implemented for future use with clients. , marchFIRST, Inc.,

1988 -2000 Marketing Director, Oversaw operations, key accounts, vendor relationships, operating budgets, research, and direct reports. Led new market planning initiative that improved brand positioning with target customers. Spearheaded improved direct marketing campaigns, customer retention/loyalty programs, and channel development opportunities. • Increased volume 10% and decreased costs 25% by performing a product line analysis that reduced unprofitable products and streamlined pricing structure. , Harrison Home Bakery, Inc.,

1988 -2000 Marketing Manager, Managed marketing plan, product development, primary/secondary research projects, and direct reports. Increased existing account sales 6% and new business accounts 20% with collaborative solutions approach. • Restaged two key products while reducing costs by 33%, improving quality, and increasing volume. • Re-evaluated work efficiency and saved 16% in labor costs and one hour in delivery time. , Harrison Home Bakery, Inc.,

Consumer Behavior, Marketing, Research, Branding, Retailing

Buyer Behavior

Marketing Mgmt