Jason M Simmons

Dr. Jason Simmons is an Associate Professor and Program Coordinator in the  Sport Administration at the University of Cincinnati. He has been on the faculty at UC since 2014, and teaches Sport Marketing and Applied Research Methods. His research focuses on sport consumer behavior, with a specific interest in the intersection of sport and family. 

BA: University of Nevada Reno, NV, 2003 (History)

MS: University of Louisville Louisville, KY, 2007 (Sport Administration)

PhD: University of Louisville Louisville, KY, 2011 (Educational Leadership and Organizational Development with a concentration in Sport Administration)

2010 -2011 Instructor, University of Louisville, Louisville, KY

2011 -2014 Assistant Professor, University of Tampa, Tampa, FL

2014 -2020 Assistant Professor, University of Cincinnati, Cincinnati, OH

2020 -To Present Associate Professor, University of Cincinnati, Cincinnati, OH

Peer Reviewed Publications

Simmons, J. M., Naraine, M., & Greenwell, T. C. (2023. ) Factors influencing fan acceptance or rejection of a sport team’s revolutionary rebrand .Sport Marketing Quarterly, , 32 (2 ) ,91

Popp, N., Du, J., Shapiro, S., & Simmons, J. (2023. ) Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases .International Journal of Sport Communication, , Ahead of Print ,

Popp, N., Simmons, J., Shapiro, S., & Watanabe, N. (2023. ) An examination of predictors of ticket holder no shows at major live sport events .Sport Marketing Quarterly, , 32 (1 ) ,3

Simmons, J. M., Stensland, P. J., & Slavich, M. A. (2022. ) COVID-19 and sports fans: Examining the pandemic’s impact on need fulfillment and psychosocial outcomes .Managing Sport and Leisure, , 1

Simmons, J. M., Cintron, A., & Grappendorf, H. (2021. ) What Do Their Partners Say? An Examination of Fan-Family Conflict Through the Lens of Sports Fans’ Significant Others .Journal of Sport Behavior, , 44 (4 ) ,447

Popp, N., Simmons, J. M., Smith, D. M., & Tasker, R. (2021. ) Understanding sport event ticket type preference in a forced digital ticket environment .Sport, Business, and Management: An International Journal, , 11 (3 ) ,287

Simmons, J. M., Popp, N., & Greenwell, T. C. (2021. ) Declining Student Attendance at College Sporting Events: Testing the Relative Influence of Constraints .Sport Marketing Quarterly, , 30 (2 ) ,40

Grappendorf, H., Simmons, J., & Hancock, M. (2023. ) “I will go to the game, while you stay home with the kids:” Gender role expectations and fan-family conflict .Journal of Global Sport Management, , 8 (1 ) ,322

Popp, N. Simmons, J., Shapiro, S., Greenwell, C., & McEvoy, C. (2020. ) An analysis of attributes impacting consumer online ticket market in a dual market environment .Sport Marketing Quarterly, , 29 (3 ) ,177

Simmons, J. M., Grappendorf, H., & Hancock, M. (2020. ) How do sport fans cope with the consequences of fan-family conflict .Journal of Sport Behavior, , 43 (1 ) ,120

Popp, N., Simmons, J., McEvoy, C. (2019. ) Effects of employee training and job satisfaction outcomes among sport ticket sellers .International Journal of Sport Management and Marketing, , 19 (3/4 ) ,147

Ruihley, B. J., Simmons, J., Billings, A. C., & Calabrese, R. (2018. ) Fantasy breakdown: A case study on organizational crisis communication and stakeholder reaction during mass product failure .International Journal of Sport Communication, , 11 (4 ) ,552

Simmons, J. M., Popp, N. McEvoy, C., & Howell, S. (2018. ) Using Fan Passion to Better Understand Constraints to Student Attendance at College Football Games .Journal of Intercollegiate Sport, , 11 (2 ) ,193

Aicher, T. J., Simmons, J. M., & Cintron, A. (2018. ) An analysis of running event consumer behaviors .Journal of Applied Sport Management, , 10 (2 ) ,26

Simmons, J., & Grappendorf, H., & Hancock, M. (2018. ) Exploring Perceptions of Fan-Family Conflict: New Insights into Typologies, Directionality, and Contributors .International Journal of Sport Management, , 19 (2 ) ,163

Popp, N., Shapiro, S., Walsh, P., McEvoy, C., Simmons, J., & Howell, S. (2018. ) Factors impacting ticket price paid by consumers on the secondary market for a major sporting event .Journal of Applied Sport Management, , 10 (1 ) ,23

Greenwell, T. C., Simmons, J. M., Hancock, M. G., Shreffler, M. B., & Thorn, D. F. (2017. ) The effects of sexualized and violent presentations of women in combat sport .Journal of Sport Management, , 31 (6 ) ,533

Simmons, J., Popp, N., McEvoy, C., & Howell, S. (2017. ) Tomorrow’s fans gone today: Assessing constraints to student attendance at college football games .Journal of Applied Sport Management, , 9 (3 ) ,13

Popp, N., Simmons, J. M., & McEvoy, C. (2017. ) Ticket sales training in Sport: The effect of training on attainment of sales goals and perceptions of sales training effectiveness .Sport Marketing Quarterly, , 26 (2 ) ,99

Greenwell, T. C., Simmons, J. M., Hancock, M., & Thorn, D. (2017. ) Consumers’ attractions to sport: Differences between physical aggression and violence .International Journal of Sport Management, , 18 (2 ) ,259

Simmons, J. M., Greenwell, T. C., & Aicher, T. J. (2016. ) Assessing the effect of family structure on perceptions of fan-family conflict .Global Sport Business Journal, , 4 (2 ) ,25

Simmons, J. M., Mahoney, T. Q., & Hambrick, M. E. (2016. ) Leisure, work, and family: How IronMEN balance the demands of three resource-intensive roles .Leisure Sciences, , 38 (3 ) ,232

Simmons, J. M., Popp, N., & Greenhalgh, G. (2015. ) Here’s the pitch: The dilemma of selecting a new outdoor playing field for Sunshine State University .Case Studies in Sport Management, , 4 (12 ) ,1

Greenwell, T. C., Thorn, D. F., & Simmons, J. M. (2015. ) Is violence used to promote mixed martial arts .International Journal of Sports Marketing and Sponsorship, , 16 (4 ) ,249

Greenwell, T. C., Hancock, M. G., Simmons, J. M., & Thorn, D. F. (2015. ) The effect of gender and social roles on the marketing of combat sport .Sport Marketing Quarterly, , 24 (1 ) ,19

Simmons, J. M. & Greenwell, T. C. (2014. ) Differences in fan-family conflict based on an individual’s level of identification with a team .Journal of Sport Behavior, , 37 (1 ) ,94

Simmons, J. M., Greenwell, T. C., Thorn, D. F., Hambrick, M. E., & Greenhalgh, G. P. (2013. ) Consumption of niche sports: Understanding which product attributes predict consumption across different levels of team identification .International Journal of Sport Management and Marketing, , 13 (3/4 ) ,239

Hambrick, M. E., Simmons, J. M., Mahoney, T. Q. (2013. ) An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants .International Journal of Sport Management and Marketing, , 13 (3/4 ) ,173

Greenhalgh, G., Simmons, J., Hambrick, M., & Greenwell, T.C. (2011. ) Spectator support: Examining the attributes used to differentiate niche from mainstream sport .Sport Marketing Quarterly, , 20 (1 ) ,41

Hambrick, M. E., Simmons, J. M., Greenhalgh, G. P., & Greenwell, T. C. (2010. ) Understanding professional athletes’ use of Twitter: A content analysis of athlete tweets .International Journal of Sport Communication, , 3 (4 ) ,454

Book Chapter

Simmons, J. M. Sport facility management Sport management: Theory and practice (3rd ed.) .Dubuque, IA, Kendall Hunt Publishing Company

Simmons, J. M., Grappendorf, H., & Smith, D. K. (2022 ) Figuring out the family dilemma: Marketing to the 21st century family Case studies in sport marketing (3rd ed.) .Morgantown, WV, Fitness Information Technologies

Simmons, J. M., Slavich, M. A., & Stensland, P. J. (2021 ) The impact of COVID-19 on sport consumers: A shift in consumption Sport and the pandemic: Perspectives on COVID-19’s impact on the sport industry .London, Routledge

Grappendorf, H. & Simmons, J. M. (2016 ) Alienation of Female Fans: A case study of the NFL Case studies in sport marketing (2nd ed.) .Morgantown, WV, Fitness Information Technologies

Simmons, J. M. (2015 ) Sport facility management Sport management: Theory and practice (2nd ed.) .Dubuque, IA, Kendall Hunt Publishing Company

Simmons, J. M. (2011 ) Sport facility management Sport management: Theory and practice .Dubuque, IA, Kendall Hunt Publishing Company

Research Fellow, Sport Marketing Association

CV (Fall 2023)