Professional Summary
Ric Sweeney is an Associate Professor - Educator in the Marketing Department at UC"s Carl H Lindner College of Business. Ric serves as Faculty Advisor for the UC American Marketing Association, CATALYST Marketing, Beta Gamma Sigma Honorary, and Project Heal, and is a Faculty Fellow for the Sigma Phi Epsilon Fraternity. Ric is also the past-Chairman of the American Marketing Association"s Board of Directors and currently serves on the Board of Advisors for the AMA Foundation.
Education
MBA: Xavier University, Cincinnati, OH, 1996 (Marketing)
BA: Mount Saint Mary’s University, Emmitsburg, MD, 1982 (English)
Positions and Work Experience
06-2015 -07-2016 Director, Circle of Excellence Business Honors Program, University of Cincinnati - Lindner College of Business,
2014 -2015 Interim Director, Kolodzik Business Scholars, Interim Director, Kolodzik Business Scholars, University of Cincinnati Lindner College of Business,
2011 -2014 Marketing Undergraduate Program Director and Assistant Professor - Educator, Director, Marketing Leadership Circle, 2012-2014 Marketing Undergraduate Program Director, 2011-2014 Assistant Professor - Educator, 2010-Present Field Service Instructor, 2005-2010 Director, MS-Marketing Program 2005-2008, University of Cincinnati, Cincinnati, OH,
2002 -2005 Director of Marketing, Cincinnati Children’s Hospital Medical Center, Cincinnati, OH,
2000 -2002 Director of Marketing, PlanetFeedback/Intelliseek, Cincinnati, OH,
1998 -2000 Direct Marketing Account Manager, Northlich, Cincinnati, OH,
1995 -1998 Marketing Analyst, Hubert Company, Harrison, OH,
1993 -1994 Marketing Director & Training Director, Cinco Federal Credit Union, Cincinnati, OH,
1988 -1993 Bank Officer, Product Manager / Market Research Manager, 1991-1993 Technical Training Specialist, 1989-1991 Branch Specialist, 1988-1989, Boatmen’s Bank of Tennessee, Memphis, TN,
Research Support
Grant: #LWC - Mede Disp Investigators:Doehler, Steven; Sweeney, Richard; Vogel, Craig 12-10-2007 -06-30-2008 Live Well Collaborative, Inc. Hill-Rom Medication Dispensing System Role:Collaborator $81,750.00 Closed Level:Private Non-Profit
Publications
Other Publications
Kellaris, James; Dugan, Riley; Clarkson, Joshua; Sweeney, Ric (08-2017. ) Verb-Noun Reversal in Sales Rhetoric: How Verbing Weirds the Sell . American Marketing Association - Summer Educators Conference
Sweeney, Ric; Kellaris, James (02-2008. ) The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment . Society for Consumer Psychology Conference Proceedings, February 2008
Sweeney, Ric (2002. ) Economic slowdown is good time for reflection . Cincinnati Business Courier
Additional Publications
Presentations
Invited Presentations
Sweeney, Ric (2016. ) Effective Strategies for Teaching Introduction to Marketing .Fall Educators Conference, Marketing Management Association, Conference. . Level:National
Sweeney, Ric (01-13-2009. ) Dayton American Marketing Association,
Sweeney, Ric (05-2008. ) Bootcamp for Arts Marketers, Fine Arts Fund,
Sweeney, Ric (04-2008. ) Creative Brief Workshop .Creative Brief Workshop,
Sweeney, Ric (04-2007. ) AMA Leadership Summit, American Marketing Association,
Sweeney, Ric (04-2006. ) AMA Leadership Summit, American Marketing Association,
Sweeney, Ric (03-2006. ) AMA International Collegiate Conference, American Marketing Association,
Sweeney, Ric (12-2005. ) Columbus AMA Chapter – Market Segmentation,
Sweeney, Ric (05-2005. ) University of Cincinnati MBA – Retail Marketing,
Sweeney, Ric (04-2005. ) AMA Leadership Summit, American Marketing Association,
Sweeney, Ric (03-2005. ) University of Cincinnati MBA – Services Marketing,
Sweeney, Ric (05-2004. ) University of Cincinnati MBA – Services Marketing,
Sweeney, Ric (04-2004. ) AMA Leadership Summit, American Marketing Association,
Sweeney, Ric (04-2004. ) University of Cincinnati MBA – Marketing Management,
Sweeney, Ric (03-2004. ) AMA International Collegiate Conference, American Marketing Association,
Sweeney, Ric (12-2003. ) Competitive Hospital Marketing Strategies Conference,
Sweeney, Ric (11-2003. ) Northern Kentucky University – Services Marketing,
Sweeney, Ric (11-2003. ) University of Cincinnati MBA – Marketing Management,
Sweeney, Ric (10-2003. ) AMA/PDMA Roundtable, Cincinnati American Marketing Association,
Sweeney, Ric (10-2003. ) Cincinnati State – Hospitality Marketing,
Sweeney, Ric (09-2003. ) Columbus American Marketing Association,
Sweeney, Ric (04-2003. ) AMA Leadership Summit, American Marketing Association,
Sweeney, Ric (03-2003. ) Cincinnati State – Hospitality Marketing,
Sweeney, Ric (01-2003. ) University of Cincinnati MBA – Market Research,
Sweeney, Ric (10-2002. ) Cincinnati State – Hospitality Marketing,
Sweeney, Ric (03-2002. ) University of Cincinnati MBA – Services Marketing,
Sweeney, Ric (11-2001. ) National Arts Marketing Project, Fine Arts Fund,
Sweeney, Ric (03-2001. ) Xavier University – Entrepreneurial Marketing,
Sweeney, Ric (02-2001. ) Xavier University MBA – Entrepreneurial Marketing,
Honors and Awards
2019 Best Faculty Paper - AMA International Collegiate Conference
04-2019 Drew and Wendy Boyd Breakthrough in Innovative Teaching Excellence Level:College Type:Teaching
05-2018 Cincinnati Marketing Legend Named Cincinnati Marketing Legend by the Cincinnati Chapter of the American Marketing Association Level:Regional Type:Leadership
04-2018 Phi Rho Chi / Rho Lambda Professor of the Year Award Phi Rho Chi / Rho Lambda Professor of the Year Award Level:University Type:Teaching
10-2017 Greater Cincinnati Collegiate Connection for Excellence in Teaching Recognized by the Greater Cincinnati Collegiate Connection for Excellence in Teaching Level:Regional Type:Teaching
04-2017 Mrs A B Dolly Cohen Award for Excellence in Teaching Level:University Type:Teaching
09-2016 Meritorius Teaching Award Level:National Type:Teaching
04-2016 Ric Sweeney Chapter Volunteer of the Year Award The American Marketing Association named their Chapter Volunteer Leader of the Year award in my name, in recognition of extraordinary service to the AMA. Level:International Type:Service, Professional
06-2015 Lifetime Membership Awarded Lifetime membership in American Marketing Association in recognition of service and leadership. Level:International Type:Service, Professional
08-2013 Volunteer Excellence Award In recognition of distinguished service to the Ohio Theta Chapter of Sigma Phi Epsilon. Level:National Type:Service, University
12-2012 Ohio Magazine "Excellence in Education" Level:State Type:Teaching
05-2012 George S Barbour Award for Good Student/Faculty Relations Level:University Type:Service, University
11-2011 Inducted into Order of Omega Greek Honorary
05-2011 Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations May 2010
02-2011 Renaissance Brother, Sigma Phi Epsilon Fraternity
05-2010 Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations May 2010
05-2010 Inducted into Beta Gamma Sigma Honor Society Level:National Type:Leadership
04-2010 Faculty Fellow, Sigma Phi Epsilon Fraternity
04-2010 Order of Omega Professor of the Year April 2010
05-2009 Michael L Dean Excellence in Classroom Education and Learning Undergraduate Teaching Award Level:College Type:Teaching
04-2009 Inducted into Delta Sigma Pi Professional Business Fraternity Level:College Type:Leadership
03-2009 Hugh G Wales Faculty Advisor of the Year Awarded annually by the American Marketing Association, the Hugh G Wales Faculty Advisor Award recognizes excellence in service to Collegiate AMA Chapters. Level:International Type:Service, Professional
03-2009 Winner of the Inaugural Outstanding Faculty Award Level:University Type:Teaching
05-2008 SAB Advisor of the Year Level:University Type:Service, University
02-2008 Inducted into ODK National Leadership Honor Society
05-2007 Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations
Student Advising
Back, Jeff Directed Individual/Independent Study Status:Completed 05-2018
Kappen, Joey; Helcher, Stacey; Harper, Jack; Scholz, Michelle; Coldiron, Hayley Directed Individual/Independent Study Status:Completed 12-2015
Day, Kenny; Neiheisel, Stephanie Directed Individual/Independent Study Status:Completed 04-2015
O'Brien, Brendan; Schneider, Gabi; Cook, Meredith; Schottelkotte, Grace Directed Individual/Independent Study Status:Completed 12-2014
Swali, Neehar Directed Individual/Independent Study Status:Completed 08-2013
Pierson, Dan Directed Individual/Independent Study Status:Completed 05-2013
Bedinghaus, Ryan Directed Individual/Independent Study 12-2012
Trame, Brandon Directed Individual/Independent Study Status:Completed 08-2012
Timson, Trevor Directed Individual/Independent Study Status:Completed 08-2012
Wiederhold, Charles Directed Individual/Independent Study Status:Completed 04-2012
Wichmann, Janelle Directed Individual/Independent Study Status:In-Process 09-2011
Dinovo, Phil Directed Individual/Independent Study Status:In-Process 09-2011
Quinn, Riley Directed Individual/Independent Study Status:In-Process 09-2011
Peck, Jacob Directed Individual/Independent Study Status:Completed 06-2011
Peck, Megan Directed Individual/Independent Study Status:Completed 06-2011
Roemer, Tyler Directed Individual/Independent Study Status:Completed 06-2011
Wichmann, Janelle Directed Individual/Independent Study Status:Completed 09-2010
Schneider, Josh Directed Individual/Independent Study Status:Completed 09-2010
Luccioni, Lisa Marie Directed Individual/Independent Study Status:Completed 09-2010
Mulcahy, Sean Directed Individual/Independent Study Status:Completed 09-2009
Hoffer, Chris Directed Individual/Independent Study Status:Completed 09-2007
Noble, Brian Directed Individual/Independent Study Status:Completed 09-2006
Phelps, Michelle Directed Individual/Independent Study Status:Completed 09-2006
Smith, Tom Directed Individual/Independent Study Status:Completed 09-2006
Service
Cincinnati Fine Arts Fund Community-Based Arts Centers Task Force Committee Member Type:Community Service Level:Public 06-2009 -06-2010
Cincinnati Fine Arts Fund Arts Resource Committee Program Organizer Type:Community Service Level:Public 01-2006 -06-2009
Project Heal (Project Heal works to raise money for individuals seeking treatment for eating disorders. ) Faculty Advisor Type:University Level:University 2017
Sigma Phi Epsilon Fraternity (Guide Fraternity Activities, Mentor students, Attend weekly meetings ) Faculty Advisor Type:University Level:University 08-2011
Barbour/Cohen Awards Committee Committee Member Type:University Level:University 04-2017 -06-2020
University Honors Program Committee (Attend Meetings, Provide Input and Advice ) Administrative Assignment, Other Type:University Level:University 2014 -2016
Barbour/Cohen Awards Committee Committee Member Type:University Level:University 2012 -2015
Cincinnati Dance Marathon Faculty Mentor Type:University Level:University 2009 -2015
UC Racquetball Club Faculty Advisor Type:University Level:University 2011 -2013
UC Student Government Cabinet and Senate Faculty Advisor Type:University Level:University 2009 -2013
University Branding Review Committee Committee Member Type:University Level:University 03-2007 -2012
UC Commuter Association Faculty Advisor Type:University Level:University 05-2010 -2011
UC Student Government - Ways & Means Committee Faculty Advisor Type:University Level:University 2008 -2009
CATALYST Academic Intercollegiate Competitive Group Faculty Advisor Type:Departmental Service Level:Department 05-2009
UC American Marketing Association Chapter (Advise, Mentor, Attend Executive Meetings, Attend Student Organization Events. ) Faculty Advisor Type:Departmental Service Level:Department 04-2006
Marketing Leadership Circle Faculty Advisor Type:Departmental Service Level:Department 2012 -2014
Marketing Leadership Circle Committee Member Type:Departmental Service Level:Department 2006 -2009
MS-Marketing Program Committee Committee Member Type:Departmental Service Level:Department 06-2007 -09-2009
Marketing Department Newsletter Committee Chair Type:Departmental Service Level:Department 01-2006 -06-2008
Honors Curriculum Committee Committee Member Type:University/College Service Level:University 01-2018
2nd Year Experience Committee Committee Member Type:University/College Service Level:University 07-2018 -2019
Diversity, Equity, & Inclusions Task Force Committee Member Type:University/College Service Level:University 2018 -2019
Beta Gamma Sigma Honorary Faculty Advisor Type:University/College Service Level:University 2016 -2018
Chi Omega Epsilon (Advise, Mentor, Attend Executive Meetings, Attend Student Organization Meetings ) Faculty Advisor Type:University/College Service Level:University 2015 -2016
Undergraduate Programs Team (Lead Meetings, Coordinate Activities ) Committee Chair Type:University/College Service Level:University 2014 -2016
Undergraduate Deans Advisory Council (Advise the Undergraduate Associate Dean on items relevant to the Lindner College of Business ) Committee Member Type:University/College Service Level:University 01-2013 -2015
Undergraduate Programs Team - Marketing Undergraduate Program Director (The Undergraduate Programs Team serves to develop and approve revisions and additions to undergraduate curriculum and any related programs. ) Committee Member Type:University/College Service Level:University 09-2009 -2014
BANG: Bearcat Advertising & Networking Group Faculty Advisor Type:University/College Service Level:University 2007 -2012
OSU/Wall Street Journal Biz Quiz Faculty Mentor Type:University/College Service Level:University 08-2012 -11-2012
Nationwide/Fisher Wall Street Journal Biz Quiz Competition Faculty Mentor Type:University/College Service Level:University 09-2011 -11-2011
Beta Gamma Sigma Honor Society Faculty Advisor Type:University/College Service Level:University 05-2010 -11-2011
Suspension/Dismissal Appeals Committee (The Suspension/Dismissal Appeals Committee reviews and determines final outcomes for any appeals related to student suspension/dismissal. ) Committee Member Type:University/College Service Level:University 06-2009 -09-2010
PriceWaterhouseCoopers xTax Competition (Faculty Mentor for the National-finalist team from the University of Cincinnati ) Faculty Mentor Type:University/College Service Level:University 10-2009 -01-2010
MBA Capstone - Second Reader Type:University/College Service Level:University 2008 -2008
MBA Capstone - Second Reader Type:University/College Service Level:University 2007 -2007
Strategic Marketing Planning Committee Committee Chair Type:University/College Service Level:University 05-2006 -08-2007
American Marketing Association Cincinnati Chapter (President 2001-2002 Member, Board of Directors 1997-2003 Member, Past-Presidents Council 2002-Present ) Member Type:Prof. Org. Level:Service to Professional Associations 1996
American Marketing Association Foundation Board of Advisors of a Company Type:Prof. Org. Level:Service to Professional Associations 2019 -2022
American Marketing Association - Nominating Committee Committee Chair Type:Prof. Org. Level:Service to Professional Associations 2016 -2018
Sigma Phi Epsilon Fraternity (Chair, Branding Task Force 2011-2013 Member, CEO Advisory Committee 2013-2015 Chair, PR Task Force, 2015-2016 ) Committee Chair Type:Prof. Org. Level:Service to Professional Associations 2011 -2016
American Marketing Association Board of Directors (VP Finance/Secretary 2012-2013 Chair-Elect 2013-2014 Chair 2014-2015 Past-Chair 2015-2016 ) Board of Directors of a Company Type:Prof. Org. Level:Service to Professional Associations 07-2012 -06-2016
American Marketing Association Finance and Audit Committee (VP Finance/Secretary 2012-2013 ) Member Type:Prof. Org. Level:Service to Professional Associations 07-2010 -06-2016
American Marketing Association Board of Directors Board of Directors of a Company Type:Prof. Org. Level:Service to Professional Associations 07-2008 -06-2011
American Marketing Association Foundation Board of Trustees Type:Prof. Org. Level:Service to Professional Associations 07-2007 -09-2009
American Marketing Association Finance and Audit Committee Committee Member Type:Prof. Org. Level:Service to Professional Associations 07-2006 -06-2008
American Marketing Association Professional Chapters Council President/Elect/Past Type:Prof. Org. Level:Service to Professional Associations 07-2002 -06-2007
Professional Affiliation
2018: Educational Outreach Chair-Emeritus Advisor to the CEO Guest presenter and speaker at AMA Leadership Summit, Marketing Week Live, Annual Conference. American Marketing Association, Chicago, IL
2018: Speaker Facilitator for Ruck Leadership Institute, 2014-present Facilitator for Carlson Leadership Academy, 2014-present Sigma Phi Epsilon Fraternity, Richmond, VA
1996: AMA Board of Directors, AMA Audit and Finance Committee, AMAFoundation Board of Trustees American Marketing Association, International
09-2016 -09-2017: Marketing Management Association, National
2004 -2013: Member, Arts Services Committee ArtsWave (fna Fine Arts Fund),
03-2010 -03-2012: Association of Image Consultants International, International
1996 -1998: Society of Competitive Intelligence Professionals,
Courses Taught
ADVERTISING SOCIETY
INTRO MKTG
INTRO MKTG
INTRO MKTG
INTRO MKTG
TEACHING ASSISTANT
ADVERTISING SOCIETY
ESS OF BUSINESS II
ESS OF BUSINESS II
IND STUDY IN MKTG
INTRO MKTG
INTRO MKTG
SPECIAL TOPICS MKTG
TEACHING ASSISTANT
ADVERTISINGSOCIETY
ESS OF BUSINESS I
ESSOFBUSINESSI
ESSOFBUSINESSI
ESSOFBUSINESSI
INTROMKTG
INTROMKTG
SERVICESMARKETING
ADVERTISING SOCIETY
ESS OF BUSINESS II
ESS OF BUSINESS II
ESS OF BUSINESS II
ESS OF BUSINESS II
ESS OF BUSINESS II
INTRO MKTG
INTRO MKTG
ADVERTISING SOCIETY
ESS OF BUSINESS I
ESS OF BUSINESS I
INTRO MKTG
INTRO MKTG
Advertising and Society: From Ancient Greece to the Super Bowl
Essentials of Business II
Essentials of Business II
Essentials of Business II
Essentials of Business II
Essentials of Business II
Introduction to Marketing
Introduction to Marketing
Advertising and Society: From Ancient Greece to the Super Bowl
Essentials of Business I
Essentials of Business I
Essentials of Business I
Essentials of Business I
Essentials of Business I
Introduction to Marketing
Introduction to Marketing
Introduction to Marketing
Advertising and Society: From Ancient Greece to the Super Bowl
Independent Study in Marketing
Introduction to Marketing
Introduction to Marketing
Introduction to Marketing
ADVERTISING SOCIETY
ESS OF BUSINESS I
ESS OF BUSINESS I
IND STUDY IN MKTG
INTRO MKTG
KBSTRANSITION
ADVERTISING SOCIETY
INTRO MKTG
INTRO MKTG
INTRO MKTG
Advertising and Society: From Ancient Greece to the Super Bowl
AMA Case Study
Introduction to Marketing
Introduction to Marketing
Personal Branding
Independent Study in Marketing
Introduction to Marketing
Advertising & Society: From Ancient Greece to the Super Bowl
e-Marketing
Independent Study in Marketing
Introduction to Marketing
Introduction to Marketing
Teaching Assistant
Advertising & Society: From Ancient Greece to the Super Bowl
e-Marketing
Independent Study in Marketing
Introduction to Marketing
Marketing Field Project
Independent Study
Advertising & Society: From Ancient Greece to the Super Bowl
Independent Study
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Special Topics in Marketing
Advertising & Society: From Ancient Greece to the Super Bowl
Field Project in Marketing
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Special Topics in Marketing
E-Marketing
Principles of Marketing Management
Principles of Marketing Management
Field Project in Mktg
Principles of Marketing Management
Advertising
Principles of Marketing Management
Services Marketing
Special Topics in Marketing
Principles of Marketing Management
Services Marketing
Principles of Marketing Mgmt
Principles of Marketing Mgmt
Services Marketing
Principles of Marketing Mgmt
Principles of Marketing Mgmt
Principles of Marketing Mgmt HONORS
Advertising
Marketing Mgmt
Advertising
Marketing Mgmt
Marketing Mgmt- Honors
Independent Study
Marketing Mgmt
Advertising Mgmt
Independent Study
Individual Study
Advertising Mgmt
Marketing Mgmt
Advertising & Promo
Intro to Marketing
Intro to Marketing - Honors
Teaching Assistant
Advertising Mgmt
Intro to Marketing
Advertising & Promo
Faculty Development Activities
-10-2018 AMA Marketing Week Live Las Vegas, NV Type:Conference Attendance
-07-2018 AMA Digital Marketing Seminar American Marketing Association Chicago, IL Type:Conference Attendance
-09-2017 AMA Annual Marketing Conference American Markting Association Las Vegas, NV Type:Conference Attendance
06-2017 -06-2017 Best Teacher"s Institute West Orange, NJ Type:Conference Attendance
-09-2016 Annual Marketing Conference American Marketing Association Type:Conference Attendance
-09-2016 Fall Educators" Conference Marketing Management Association Type:Conference Attendance
-06-2016 2016 Retailing Symposium National Retail Federation
-09-2015 Annual Marketing Conference American Marketing Association Type:Conference Attendance
-02-2014 Winter Educators Conference American Marketing Association Orlando, FL, USA Type:Conference Attendance
-09-2013 AMA Annual Marketing Conference American Marketing Association New Orleans, LA, USA Type:Conference Attendance
-08-2013 Summer Educators Conference American Marketing Association Boston, MA, USA Type:Conference Attendance
-05-2011 Association of Image Consultants International Association of Image Consultants International Vancouver, British Columbia, Canada Type:Conference Attendance
-05-2010 Association of Image Consultants International Association of Image Consultants International Vancouver, British Columbia, Canada Type:Conference Attendance
01-26-2009 -01-28-2009 MPlanet 2009 MPlanet is the premier conference for marketing professionals, American Marketing Association Orlando, Florida Type:Conference Attendance
11-14-2008 -11-14-2008 CET&L Peer Consultancy Program The CET&L, in coordination with the Academy of Fellows of Teaching and Learning (AFTL), has just launched the Faculty Peer Consultancy Program in order to support faculty who wish to improve their teaching skills. I am a Peer Consultant in this program., Academy of Fellows of Teaching and Learning Type:Faculty Fellowship
08-19-2008 -08-19-2008 Learning Portfolios This day-long seminar discusses the development and implementation of learning portfolios in the classroom., UC CET&L Type:Seminar
08-12-2008 -08-12-2008 PRS - Personal Response System This course provides an overview of how to use the Personal Response System in courses., UC CET&L Type:Workshop
08-11-2008 -08-11-2008 Connect with Blogs and Wikis Provides an overview for using Blogs and Wikis as a part of classroom pedagogy., UC CET&L Type:Workshop
07-22-2008 -07-22-2008 Respondus This course provides a basic overview of the Respondus system, UC CET&L Type:Workshop
07-18-2008 -07-18-2008 Transition to Blackboard 8 This course provides an overview of the new features and benefits in Blackboard 8, UC CET&L Type:Workshop
07-09-2008 -07-09-2008 Intermediate Blackboard Tools This course provides an update of new features in Blackboard"s latest version, for purposes of creating efficient access to course content, grading, and other features., UC CET&L Type:Workshop
2007 -2007 Course Digitization This course provides an overview of recording and digitizing course lectures for purposes of podcasting and streaming., UC CET&L Type:Workshop
2007 -2007 Podcasting Basics This course provides an overview of the basics of creating a podcast for use in courses., UC CET&L Type:Workshop
12-05-2006 -12-07-2006 Mplanet 2006 MPlanet is the Premier conference for marketing professionals., American Marketing Association Orlando, Florida Type:Conference Attendance