Professional Summary
Dr. Joan Urquiola Ureta is an Assistant Professor of Blue Economy at the School of Environment and Sustainability (SEaS), where her teaching and research center on ecological economics and the human dimensions of environmental change.
Dr. Ureta leads the ECHO Lab and her research investigates how ecosystem services are quantified and valued, how communities and landowners make decisions about environmental practices, and how conservation programs, markets, and policies can be co-developed to support sustainable outcomes. She employs an interdisciplinary toolkit that includes non-market valuation techniques such as hedonic pricing and choice experiments, econometric analysis, and spatial modeling platforms including ArcGIS Pro, Google Earth Engine, InVEST, and TERRSET. Her work spans coastal stormwater management, climate-smart forestry, and watershed and land-use planning across the United States and the Philippines.
Google Scholar Profile
Education
Ph.D.: Clemson University South Carolina, 2022 (Forest Resources (Specialization: Ecological Economics))
M.S.: University of the Philippines Los Baños Philippines, 2016 (Environmental Science)
B.S.: Palawan State University Philippines, 2009 (Environmental Science)
Keywords
Ecological Economics, Stormwater management, Watershed management, Forestry, Survey Methods, Non-market valuation techniques, Remote sensing, Geospatial Analysis